About Diana
I design products that work for people and make sense for businesses. With an MBA and hands-on UX experience across Belgium, Ireland, and Iran, I bring a balance of strategic thinking and cultural awareness to every project: Is this scalable? Does it serve the business model? Will it resonate across different contexts?This approach has helped me improve usability by 25% in a medical tech environment and increase engagement by 35% for a B2C platform.
English
Native or bilingual
Can work on-site
Brussels (up to 50km)
Experience
- Terumo CompanyUX/UI DesignerJanuary 2025 - June 2025 (5 months)Leuven, Belgium
- Conducted 30+ user interviews & translated research insights into end-to-end user journeys & service improvements
- Designed interactive Figma prototypes that improved usability scores by 25% in testing sessions
- Optimized workflow for internal dashboard & transformed complex data into actionable service touch-points
- Drove product direction by aligning business stakeholders and engineers around a shared design vision
- Reshanti Yoga CompanyProduct & Service DesignerJanuary 2023 - December 2025 (2 years and 11 months)Dublin, Ireland
- Defined end-to-end user journeys for a B2C platform connecting yoga learners and mentors
- Executed user research and surveys with 60+ participants, improving user engagement by 35%
- Translated business goals into service concepts and user-centered flows with mobile-first, responsive approach
- Built a component library in Figma based on Material Design guidelines, ensuring visual consistency across all screens
- Mashiz Engineering Advisory CompanyHuman Resources AssistantJanuary 2021 - January 2022 (1 year)Iran
- Collaborating with management on recruitment strategies, development plans and employees engagement
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Education
- Advanced Bachelor of Design Thinking & InnovationUC Leuven-Limburg (UCLL)2025Advanced Bachelor of Design Thinking & Innovation
- Master of Business AdministrationUniversity Science and Research Branch2023Master of Business Administration
Certifications
- AI for DesignersIxDF2026
- UX Design CertificateGoogle2022