Description

My name is Eléonore, I have been working in digital marketing for more than 8 years.

I have dealt with small, medium as well as big companies, B2B and B2C. Small companies mainly include independants, medium ones include SMEs and big companies are international groups. A few examples of clients I have worked for are an architect, an insurance broker, Ixina, Cuisine Plus, Scarlet, Carrefour, Sony Pictures. The sectors I have experience in are retail, telecommunications, insurance, education, entertainment.

My key skills involve solution oriented, analytical mind, interpersonal communication, team player, intellectual curiosity and enthusiasm.

Languages

French
Native or bilingual
English
Fluent
Dutch
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

XVDH Architecture
On Malt
Google Analytics & Google Tag Manager Implementation
December 2019 - January 2020 (1 month)
Brussels, Belgium
Google Tag Manager Google Analytics Web analytics
Carrefour
Online Traffic & Acquisition Manager
E-COMMERCE
September 2019 - Today (6 years and 9 months)
Bruxelles, Belgium
Responsabilités:
- Définition de la stratégie, gestion et reporting des campagnes digitales
- Mise en place de la stratégie de contenu pour les copywriters
- Uniformisation des process concernant le tracking des sites webs
- Création de dashboards à destination du comité exécutif

Outils utilisés:
- Analytics: Google Analytics, Adobe Analytics
- Dashboarding: Google Data Studio, Power BI
- SEO: Google Search Console, Screaming Frog, SEMrush, Adobe Experience Manager
- Gestion: Jira, Confluence
Gestion de projet web Communication digitale Web analytics Google Analytics Microsoft Power BI Marketing de contenu Management d'équipe Affiliation Google AdWords Google Search Console Google Shopping Google Tag Manager SEMrush SEM Facebook Marketing Instagram Marketing
Carrefour
SEA & SEO Expert
E-COMMERCE
January 2018 - August 2019 (1 year and 8 months)
Bruxelles, Belgium
Responsabilités
- Gestion des campagnes Adwords (budget de 1M+ €)
- Audit SEO des sites Carrefour
- Mise en place d'une stratégie SEO dans la migration des sites Carrefour sous un domaine unique
- Organisation de workshops pour l'accompagnement des collaborateurs dans la transformation digitale

Outils utilisés:
- SEA: Google Adwords
- Feed Management: Channable
- SEO / Contenu: Google Search Console, Adobe Experience Manager, SEMrush
- Analytics: Google Analytics, Adobe Analytics
- Tagging: Google Tag Manager
SEA SEO Instagram Marketing Facebook Marketing Google Analytics SEMrush Google AdWords Audit SEO Google Tag Manager Google Search Console Dashboarding