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Malt Strategy
Fabio O.FO

Fabio O.

Senior UX/UI Designer (CRO + Webflow)

€450/day
Brussels, BE
3-7 years
User Experience Design
User Research
User Testing
Figma
Webflow

Average response time: 1 hour

About Fabio

Most UX design looks great and kills conversion.

I'm a Senior UX/UI Designer with 6+ years of experience including CRO. I help start-ups, scale-ups and mission-driven companies increase revenue through data-backed design. My work sits at the intersection of user research, conversion rate optimisation, and product strategy. I design design, validate and optimize interfaces that are both usable and profitable.

Core expertise:
→ CRO & A/B testing: funnel audits, heatmap analysis, hypothesis-driven testing, multivariate experiments
→ User research: moderated and unmoderated interviews, usability testing, card sorting, smoke testing, preference testing — across 6 languages
→ UX/UI design: end-to-end product design from discovery to high-fidelity, accessible design systems (WCAG compliant), Figma, Webflow
→ Strategic design: product-market fit validation, rapid prototyping, design thinking facilitation

I'm currently available for freelance and contract engagements. If you're a mission-driven company looking for a designer who can both understand your mission and make your product convert let's talk.

  • Italian

    Native or bilingual

  • English

    Fluent

Can work on-site
Brussels (up to 50km)

Experience

  • Freelancing
    Freelance Senior UX/UI Designer & CRO Specialist
    January 2026 - Today (5 months)
    Brussels, Belgium
    Available for freelance and contract engagements with mission-driven startups, scale-ups and medium-sized companies.

    Based in Brussels, available remotely across Europe.
    Webflow User Experience Design Front-End development Prototype Product design
  • Quatt
    Senior UX/UI Designer
    January 2024 - December 2025 (1 year and 11 months)
    Amsterdam, Netherlands
    • • Led website CRO and A/B testing programme, designing and running experiments across the full customer journey to increase qualified lead conversion rate
    • • Increased conversion rate in different touch points by 20%
    • • Served as the design bridge between marketing, product, and engineering — translating business goals into testable UX hypotheses
    • • Conducted moderated user interviews and usability testing sessions with end users to surface pain points, expectations, and drop-off triggers
    • • Built and maintained the Quatt Design System in Figma, enabling consistent design across web, product, and marketing touchpoints
    • • Collaborated with industrial design and marketing teams to improve brand consistency across Quatt's physical and digital product portfolio
    A/B testing AB Tasty User Experience Design User Research WCAG
  • Mobiquity - EMEA & APAC
    User Experience Designer
    January 2022 - July 2023 (1 year and 6 months)
    Amsterdam Metropolitan Area, Netherlands
    Mobiquity is a digital consulting firm delivering end-to-end omnichannel experiences for B2B and B2C brands across EMEA and APAC.
    • • Led end-to-end UX design for a sustainability platform for Rabobank, from exploratory research through post-release usability testing
    • • Ran user research with stakeholders and end users across multiple markets, synthesising findings into actionable design decisions
    • • Collaborated closely with cross-functional product teams across international projects, managing design reviews and aligning on priorities
    • • Organised internal design team initiatives to strengthen cross-studio relationships and design culture
    Product design User Experience Design User Research User Testing Prototype
Check out Fabio's experience

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Education

  • Master of Science - MS
    Technische Universiteit Delft
    2017
    Master of Science - MS
  • Bachelor's degree
    Università Iuav di Venezia
    2012
    Bachelor's degree

Certifications

Categories