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Iolanda Echevarria CapdetIE

Iolanda Echevarria Capdet

Communications consultant. Account Director.

€450/day
Brussels, BE
15+ years

Average response time: 1 hour

About Iolanda

In 2006, I founded the Barcelona-based communications agency John Doe, driving its growth to Madrid and Brussels, serving as Executive Director for 15 years. I have led projects for brands such as Bacardi, Coca-Cola, Novartis, Unilever, SAP, Chopard, and Carolina Herrera.
My experience spans B2B strategy, B2C marketing, brand development, and audiovisual content management, as well as executive production of large-scale events.
I am currently part of the team at Casa Gay, a historic Barcelona-based hospitality company with nearly 150 years of history. I am responsible for omnichannel strategy, combining tradition and innovation to strengthen the brand's presence in the Spanish hospitality industry.
But, beyond experience, what truly sets me apart is my ability to translate client needs into the team's language and vice versa, while always keeping a focus on deadlines, objectives, and excellence in every delivery.
  • Spanish

    Native or bilingual

  • French

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Fluent

Can work on-site
Brussels (up to 50km)

Experience

  • Casa Gay_hospitality equipment
    Omnichannel and Communication Director
    November 2021 - Today (4 years and 7 months)
    Design & implementation of the Communication strategy (on and offline). Coordination and optimization of the brand's omnichannel presence: social networks and website. Responsible for designing and executing the omnichannel experience for B2B clients. Analysis of results and KPIs to continuously improve the impact and efficiency of actions. CSR initiatives and participation in events and sponsorships.
  • Freedom Agency
    Europe managing director
    January 2021 - January 2023 (2 years)
    Dubai - United Arab Emirates
    Management of the company's European headquarters. Creativity, project management and content creation for Girard Perregaux, Ulysse Nardin and Philipp Plein elearning platforms. Content & video creation for the launch of Moncler perfumes. Metaembalatges corporate identity. New website art direction and contents. Video scripts and art direction.
  • John Doe Communication
    Founder and Executive Director
    January 2006 - January 2021 (15 years)
    Barcelona, Spain
    Head office management, coordinating teams and operations. Creative team traffic director. Concept and project management of the digital platform for Coca-Cola's Business Development Plan "People of Value". Content and video creation. Spanish and Portugal scope. Creative direction, management and executive production of product events for Coca-Cola and Bacardi Group. Producer of corporate and brand/product videos for Bacardi Group. Creation and implementation of B2B Novartis campaigns. Includes the company's award-winning Hydraglyde launch (concept, art direction, scripts for a miniseries, executive production of the roadshow events -Spain and Portugal app developement for B2B). Art direction and contents and video creation for the Chopard e-Learning Platform. Website and app project management.

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Education

  • Master of Philosophy
    Universitat de Barcelona
    2021
    Philosophy
  • Postgraduate Course Information and Communication techniques
    Universitat Pompeu Fabra
    2008
    Postgraduate Course Information and Communication techniques

Skill set

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