About Jean
Need a fast replacement or extra support in your sales or retail team?
I step in quickly as Key Account Manager, Sales Manager or E-commerce Manager to ensure continuity and drive performance.
15+ years of experience across FMCG, DIY, construction and mass retail, working with leading retailers such as Carrefour, Colruyt, Delhaize, Lidl, Brico, Hubo, MediaMarkt, Kruidvat, Amazon and Bol.
Strong expertise across B2B, B2C and omnichannel environments, with a deep understanding of retail, wholesale and e-commerce dynamics.
What I deliver:
• Key account management & annual negotiations
• Trade marketing (promotions, activations, shop-in-shop, in-store demonstrations)
• Category management & planograms optimization
• Pricing strategy & margin optimization
• Sales team takeover, structuring and performance management
• Go-to-market & channel development
Hands-on, versatile and results-driven, I focus on fast execution and measurable impact.
French
Native or bilingual
Dutch
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Bruxelles (up to 50km)
Experience
- Royal Canin (Mars)Senior Key Account ManagerRETAIL (LARGE RETAILERS)October 2025 - March 2026 (5 months)Zaventem, Belgium
Senior Key Account Manager – Royal Canin (Mars) | BELUX
Managed 7 key retail accounts and led 2026 annual negotiations (pricing & trade terms).Defined commercial strategy, drove activations and ensured business continuity. - WonderboxHead of Retail | Team Leadership (Field Sales, KAM & Trade Marketing)RETAIL (LARGE RETAILERS)October 2016 - May 2025 (8 years and 7 months)Bruxelles, Belgium
Ownership of BELUX Retail P&L across 15 key accounts and 1,500+ stores
Management Team Member• Led national contract negotiations with major retail chains• Won new national listings (Lidl, Colruyt, Kruidvat, Trafic)• Delivered +8 pts market share growth across key retail channels• Defined pricing architecture and promotional framework• Increased shelf space and category visibility across leading retailers• Managed and developed a commercial team of 6 FTE (KAM, Trade Marketing, Field)• Rolled out large-scale brand activations: displays, animation campaigns, pop-up stores• Implemented Retail CRM & RFID inventory automation• Established direct API integration with key retail partners - NIKO (Switches and smart home solutions)KEY ACCOUNT MANAGER DIYRETAIL (LARGE RETAILERS)February 2009 - January 2015 (5 years and 11 months)Saint-Nicolas, Belgium
Managed and developed national DIY key account portfolio
(P&L responsibility – distributors, retailers, e-commerce & wholesalers)• Led strategic negotiations and commercial expansion plans• Expanded SKU range from 50 to 300 per store across 500+ shops• Introduced demo & information panels in 300+ stores, driving +40% turnover uplift• Delivered +30% turnover growth through range optimisation and retail activation• Structured go-to-market strategy for home automation launch• Successfully onboarded and launched a second national distributor
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Education
- Finance & ManagementV.L.E.K.H.O.2005
- Digital Marketing (Certification)I.C.H.E.C.2018Digital Marketing (Certification)