About Kayla
English
Native or bilingual
Experience
- Mind Junk CreativeCreative ProducerDIGITAL AND ITOctober 2012 - Today (13 years and 8 months)Tienen, BelgiumEvery brand has a story—let’s bring yours to life. From the first spark of an idea to a fully realized vision, I help businesses and creators craft visually compelling and strategically impactful content that connects with their audience.Key Services💡:• Brand Storytelling & Strategy – Transforming ideas into immersive brand narratives.• Web & Digital Design – Creating sleek, engaging, and user-friendly websites.• Video Production & Editing – Captivating visuals that enhance brand messaging.• Social Media & Content Creation – Designing impactful campaigns that drive engagement.I thrive on exploring the “mind junk”—those wild, seemingly throwaway ideas—and turning them into bold, unforgettable brand experiences. 🚀
- Mysterious Adventures ToursMarketing DirectorTRAVEL AND TOURISMJuly 2022 - Today (3 years and 11 months)Hamilton, United StatesAs Marketing Director, I lead a team to develop and execute strategic digital marketing initiatives that drive engagement and bookings for immersive travel experiences. My role includes social media management, content creation, website optimization, and campaign strategy to enhance brand visibility.Key Responsibilities💡:• Team Leadership – Managing a team of creatives, providing direction, and ensuring cohesive branding across all platforms.• Social Media Strategy – Overseeing monthly campaigns to boost engagement and audience growth.• Website Management – Updating and optimizing website content and landing pages for a seamless user experience.• Marketing Campaigns – Developing and executing targeted marketing plans for upcoming tours.
- Abercrombie & FitchDigital DesignerRETAIL (LARGE RETAILERS)September 2022 - December 2022 (3 months)Columbus, United StatesAs a Digital Designer, I collaborated with the creative team to develop weekly website updates for US, EU, and APAC markets, ensuring a visually engaging and consistent brand experience. My work focused on responsive web design, digital marketing assets, and creative strategy to enhance customer engagement.Key Contributions💡:• Designed and implemented weekly website updates to align with brand campaigns.• Created digital assets optimized for multiple international markets.• Ensured responsive and user-friendly layouts for seamless customer experiences.• Worked closely with cross-functional teams to maintain brand consistency across global platforms.Bringing brand stories to life through impactful digital experiences.
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Education
- Bachelor of ArtsWestern Kentucky University2012Bachelor of Arts (BA), Advertising- Interactive Track, Minor in History