About Laura
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Experience
- B2B SaaS in MarTechGlobal Head of Customer SuccessJanuary 2023 - Today (3 years and 5 months)REVENUE ▫ Increased the net retention rate (NRR) from 93% to 101% in less than 6 months: enhanced renewal policy, revamped test phase, faster time to value, influenced roadmap priorities, drove CSQLs approach, enhanced upsell playbooks, etc ▫ Orchestrated the successful transition from yearly to multi-year contracts, securing 14% of our book of business in just 3 months ▫ Stabilized churn rate under 3%: enhanced customer journey + in-depth client feedback via an AI-based scraping of internal data ▫ Reduced team budget by 15% while improving Support Service Levels + reduced volumes by 45% leveraging an AI bot ▫ Founded Clients Advisory Boards in our top 3 markets - first time in our industry - prioritized 7 new items on our roadmap & secured the renewal of 96% of these customers: led to measurable uplift in positioning & improving client referenceability.RESPONSABILITY & PEOPLE: Currently leading the transition to a unified CS team of 5-10 members spread over the EMEA region, and a book of business of about 450 customers mainly in EMEA and North America, worth 5 million in ARR, segmented in 3 tiers including Enterprise.✹Types of customers served: Disney, Nintendo, Swatch & international communication agencies likes Havas & Weber Shandwick inhuapii: the light-touch talent platformfor performance management, skills management & career pathing
- B2B SaaSHead of Customer SuccessJanuary 2021 - January 2023 (2 years)REVENUE & IMPACT:▫ Implemented an impactful change management approach in the onboarding phase, leading to higher adoption and upsell rates▫ Regularly analyzed the data of over 50k users to drive strategic discussions, eg competition differentiating ideas▫ Organized and led hundreds of client workshops, events and webinarsRESPONSABILITY & PEOPLE:Promoted into a leadership role after a few months to run a book of business of 1 million ARR. Enriched the Customer Successteam-related processes, targets, and strategy, leading a 1-5 people team in Belgium. Handled several 150k€/contract Enterprise clients.✹ Types of customers served: DPG Media, VRT, Immobel, Telenet, Tomorrowland, Grant Thornton
- Euroclear Bank:QC Manager & Change Leader, Finance & BankingJanuary 2013 - January 2021 (8 years)▫ Led major transversal initiatives for the Bank involving hundreds of stakeholders & regularly debated the results with the C-suite ▫ Designed a Mentoring Program to foster career growth between senior execs and young talents - sponsored by the CEO ▫ Promoted 3 times in 4 years: started as then then and lastly as
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Education
- Master in TranslationISTIMaster in Translation
- Master of Arts inUniversity of AlbertaMaster of Arts in