About Laurence
Hi! I’m Laurence Wilmet
I can help you to engage and increase satisfaction and loyalty of your two most valueable resources : your customers and your collaborators.
⚡ In my toolbox
An extensive experience as a leader in marketing, digital and customer experience within large companies (Wanadoo, Orange, Worldline), a passion for people and coaching, supported by a lot of energy, enthousiam and creative thinking.
⚡ Type of missions
Workshop facilitation, Management consulting and team coaching (adoption of new working methods to boost agility, customer-centricity and digital mindset).
⚡Domains
- Customer Insights & Discovery (Persona, Empathy Map, User Interviews, Focus group animation...)
- Customer experience design and improvement
- Customer Engagement and relationship management : Definition or improvement of lifecycle campaigns from acquisition to recommendation, Automated campaigns journeys, Guidance on tools and data to support strategy, Performance monitoring and recommendations for improvement
- Loyalty Strategy and loyaty programs
- Innovation : design sprint and design thinking
⚡ Tools & Methodologies
Business Model Canvas/Value Proposition Canvas - Design Sprint - Design Thinking.
⚡Certifications
Design Thinking, NCA Practionner from Institure of Neurocgnitivism, PSMI : Certified Scrum Master, Inbound Marketing, Google Paid Ads
Let's get in touch!
French
Native or bilingual
English
Fluent
Dutch
Fluent
Can work on-site
Auderghem (up to 50km), Namur (up to 50km), Mons (up to 50km), Liège (up to 50km), Louvain (up to 50km)
Experience
- KINGCUSTOMEROwnerCONSULTING AND AUDITSNovember 2020 - Today (5 years and 7 months)Brussels, Brussels Region, BelgiumWorkshops, Trainings & coaching to boost customer-centricity, support business growth and increase customer engagement and loyalty.www.king-c.beClients : ACTITO, Orange Maroc, Orange Money Maroc, Société Wallone du Crédit Social, ...
- StartLab.BrusselsBusiness Coach & Trainer / FreelanceCONSULTING AND AUDITSMarch 2023 - May 2025 (2 years and 2 months)Bruxelles, Belgium- Conducting workshops in both French and English to assist startups in gaining a deeper understanding of their customer needs. The goal is to help them formulate a robust value proposition that sets them apart in the market.- Used methods : customer interviews, Value Proposition Canvas, Business Model Canvas- About 100 startups coached
- Google Digital AtelierFreelance trainer & Coach / Digital MarketingCONSULTING AND AUDITSMay 2022 - Today (4 years and 1 month)Bruxelles, Belgium- Training in digital marketing : Strategy, SEO, SEA, Google Analytics, E-mailing, E-commerce, Social Media...- Coaching of start-ups to define and implement their digital marketing strategy
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Education
- DSA MarketingCIFEM / Ichec Entreprise1998
- NCA PractitionerInstitute of NeuroCognitivism2020Neurocognitive and Behavioral Approach fundamentals to help - Identify sources of motivation and self-accomplishement - Cultivate adaptative intelligence to tackle complex, difficult situations without stress - Managing emotions (own and the ones of others) to enable a better communication and collaboration
Certifications
- Design Thinking : Building and Testing PrototypesHasso Plattner Institute / openHPI2019