About Laurent
French
Native or bilingual
English
Fluent
Experience
- 26lightsHead of Brand & MarketingCONSULTING AND AUDITSJuly 2021 - Today (4 years and 11 months)Brussels, BelgiumAt 26lights, we partner with Startups and SMEs to accelerate their growth. My role is to align the brand strategy with concrete marketing actions.Key Responsibilities:- Brand Strategy: Helping founders define a clear positioning and a coherent message for their market.- Agile Marketing: Designing and deploying quick marketing actions to generate leads and test the market.- Sales Assets: Creating the tools the sales team needs to convert (Pitch Decks, One-pagers, Landing Pages) ensuring they look professional and credible.- Visual Consistency: Ensuring the company maintains a strong and consistent image across all digital channels.
- MIRA VISUAL CREATIONS Mira - Contemporary ArtFounder & Creative DirectorARTS AND CRAFTSDecember 2014 - January 2023 (8 years and 1 month)Brussels, Belgium- Co-founded an artistic concept in the high-end design market.- Business Structure: Managed the project from business plan to market launch.- Financing: Successfully managed a fundraising round with Business Angels.- Development: Built partnerships with galleries and architects, and managed presence at international trade shows.
- NOZON, part of THE PACKProducerFILM AND AVOctober 2004 - October 2010 (6 years)Brussels Metropolitan Area, Belgium- Managed complex productions for Advertising and Corporate clients.- Project Management: Responsible for delivering finished products on strict deadlines.- Budgeting: Managing financial resources and technical teams.- Client Management: Handling high expectations and ensuring final quality.
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Education
- Master in Communication Sciences, AdvertisingIHECS2003Master in Communication Sciences, Advertising