Description

Senior B2B SaaS marketing leader (15+ years) helping founders, CEOs and leadership teams build the brand, the marketing function, and the team to support both. Past three and a half years as Fractional CMO of an early-stage B2B SaaS startup, helping take it from zero to Smartfin- and Newion-backed (publicly launching this month). Before that, led European marketing at Secutix across six countries and five languages, lifting lead conversion by 35%. Known for building marketing teams that perform commercially, with craft and heart. Available with capacity for Fractional CMO retainers, Interim Head of Marketing engagements, and scoped projects. Trilingual (NL/DE/EN), Antwerp and Ghent based, comfortable hybrid or remote-first.

Languages

Dutch
Native or bilingual
German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Antwerp (up to 50km), Ghent (up to 50km)

LK COLLECTIVE
Fractional CMO
DIGITAL AND IT
February 2023 - Today (3 years and 4 months)
Ghent, Belgium
Fractional CMO of an early-stage B2B SaaS startup. Three+ years building marketing from zero, through to Smartfin- and Newion-backed funding.
Built the marketing function end-to-end: brand strategy and positioning, GTM strategy and execution, MarTech and CRM architecture (HubSpot, Attio, GA4, custom AI workflows), content engine designed for both traditional SEO and LLM citation (GEO/AIO), and the operating model behind it. Coached internal marketing talent and worked alongside CEO, CTO, sales and customer success.
Past year focused on rebuilding the funnel for the AI-driven buyer journey: content optimised for citation in ChatGPT, Perplexity and Claude, lead capture for prospects self-qualifying before any form, and attribution for non-traditional surfaces.
Positioning strategy marketing consultant Lead generation
SECUTIX
Head of Marketing
DIGITAL AND IT
February 2020 - February 2023 (3 years)
Lausanne, Switzerland
Took on the European marketing function for Secutix, a B2B white-label ticketing platform, following its acquisition of Oxynade. Built, managed and developed the team across six countries and five languages and a seven-figure budget. Designed and implemented demand generation strategies that lifted lead conversion by 35%. Built a unified brand architecture merging four fragmented solutions into a coherent multi-brand portfolio, and restructured marketing operations to align with global revenue objectives.
Lead generation Team management Positioning strategy Marketing
Oxynade
Marketing Manager Europe
DIGITAL AND IT
February 2019 - February 2020 (1 year)
Belgium
Took over and rebuilt the European marketing function for Oxynade, a B2B SaaS ticketing platform acquired by Secutix in 2020. Owned brand development, demand generation, and the full content and event marketing programme across European markets. Established the marketing operating model the acquirer carried forward post-acquisition.
marketing consultant Lead generation Team management Positioning strategy Marketing