Lotte Van Severen

Marketing & Communication professional specialized in digital strategy, content and campaign management. I help companies strengthen their online presence, translate their brand story into impactful campaigns, and connect with their target audiences through effective digital channels. With a background in PR, social media, digital marketing and project management, I work at the intersection of creativity, strategy and performance. I combine a hands-on mindset with a strong focus on results, optimization and measurable impact.

Throughout my experience, I have managed and executed end-to-end marketing campaigns, from strategy and concept development to implementation and performance tracking. I have worked for clients and companies such as Phoenix Contact, DIDIOM, Mediafin, Kyocera, Cebeo, Auctim, Cesano, Shortcut, ABCommunication, PlayStation, Asmodee, LKQ Belgium and Rainbow Resources Group, delivering tailored marketing and communication solutions aligned with business objectives.

Core expertise:

✔️ Campaign management & brand activation

✔️ Content strategy & social media marketing

✔️ Digital marketing & performance

✔️ PR & influencer marketing

✔️ Customer journey optimization & engagement

Tools & platforms: Google Analytics, Google Ads, Mailchimp, Campaign Monitor, WordPress, Adobe Creative Suite, Canva, Contentful, AEM.

🌍 Multilingual: Dutch (native) | French (native) | English (professional proficiency)

🚀 Currently open to: • Marketing & Communication roles • Freelance projects in digital marketing, content & campaign management

💬 Let’s connect.