Description

I am a marketing graduate with a strong interest in strategic marketing, digital communication, and customer engagement. During my studies at HELMo in Liège, I developed solid expertise in market analysis, content marketing, and brand positioning, with a particular focus on inbound marketing, SEO, and the growing impact of artificial intelligence in marketing.

Throughout my academic journey, I worked on various practical projects that allowed me to combine analytical thinking with creative execution. I became particularly interested in understanding consumer behavior and designing strategies that create long-term value for both brands and their customers. I enjoy transforming data into actionable insights that support effective decision-making, and I am especially attentive to how AI can enhance performance, personalization, and efficiency in marketing strategies.

I gained hands-on experience during my internship in a digital marketing agency, where I was involved in project management and client strategy. I worked closely with clients to understand their needs, improve their digital presence, and optimize their marketing performance. A key focus of my work was customer loyalty, exploring how companies can strengthen relationships with their existing clients and turn them into brand ambassadors.

I also have experience in social media management and content creation, with a strong understanding of brand image, storytelling, and engagement across platforms such as Instagram, Facebook, and LinkedIn.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Conversational

Workplace preferences

Remote only

Primarily works remotely

John Cockerill
Marketing intern
BIOTECH
September 2025 - October 2025 (1 month)
Seraing, Belgium
During my experience at John Cockerill, I was exposed to a dynamic industrial environment where I developed a strong understanding of how marketing and business strategy operate within a large international company.

I contributed to various tasks related to market analysis and strategic positioning, helping to better understand industry trends, competitors, and potential business opportunities. This allowed me to develop a more structured and analytical approach to decision-making.

I was also involved in supporting business development and communication initiatives, working on how the company presents its value proposition to clients and stakeholders. This included contributing to presentations, structuring information, and ensuring clear and impactful messaging.

Through this experience, I gained insight into B2B marketing, where the focus is on long-term relationships, technical solutions, and high-value projects. I learned how important it is to align marketing strategies with sales objectives and business realities.

Additionally, I developed strong professional skills such as:
•Analytical thinking and problem-solving
•Understanding complex business environments
•Clear and structured communication
•Adaptability in a corporate setting

Overall, my experience at John Cockerill allowed me to strengthen my strategic mindset and better understand how marketing integrates with business development in an industrial and international context.
Marketing IA générative
AdSim
Digital marketing
CONSULTING AND AUDITS
March 2025 - May 2025 (2 months)
Liege, Belgium
During my internship at AdSim, a digital marketing agency, I was actively involved in a variety of digital marketing tasks aimed at improving clients’ online presence and performance.

I worked on analyzing existing digital strategies and identifying opportunities for optimization across different channels. My responsibilities included supporting the implementation of marketing actions such as content creation, social media management, and campaign optimization.

I contributed to the development of content tailored to each client’s target audience, ensuring consistency with their brand image and objectives. I also worked on improving engagement and visibility across platforms like Instagram, Facebook, and LinkedIn.

In addition, I assisted in SEO-related tasks and inbound marketing strategies, helping to enhance website visibility and attract more qualified traffic.
SEO SEA Consultant marketing digital Stratégie marketing digital