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Luisa AbelheiraLA

Luisa Abelheira

FREELANCE SOCIAL MEDIA & COMMUNITY MANAGER

€300/day
Dendermonde, BE
0-2 years

Average response time: 1 hour

About Luisa

We are a freelance duo specialized in Social Media and Digital Marketing, focusing on Instagram strategy, community management and brand positioning.

We work with brands, professionals and digital projects seeking structured growth, consistent communication and strong online presence. Our approach combines strategic marketing, creative execution and human-centered communication, delivering clarity, performance and long-term value.

One of us holds a Bachelor’s degree in Psychology, bringing expertise in consumer behavior, emotional connection, communication strategy and decision-making. The other is in the final year of a Marketing degree, with experience in digital strategy, branding, content creation and social media management.

This combination lets us treat social media not just as content, but as a strategic marketing tool grounded in behavioral insight, narrative coherence and brand positioning.

We manage national and international Instagram accounts in wellness, lifestyle, fashion, sports and equestrian brands. Our key project, @invoga, averages 26,182,465 views per month, showing our ability to grow visibility, engagement and reach.

Our portfolio includes:
@invoga, @invogawellness, @iamrodrigolaureano, @ronega.brasil, @rosabrand,
@horsesforlife.freelance, @invogafortaleza, @ronegaatelier.

Services:

Digital marketing strategy, social media strategy, profile analysis, full Instagram management (feed, stories, reels), editorial planning, branding, visual content creation, media kits, profile optimization, organic growth, paid media, influencer strategy, AI-assisted image production and multilingual project management (PT / EN / ES).
  • Portuguese

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

Can work on-site
Dendermonde (up to 50km), Brussels (up to 50km), Ghent (up to 50km), Antwerp (up to 50km), Sint-Truiden (up to 50km)

Experience

  • Invoga
    Editor
    June 2023 - Today (3 years)
    As the team behind Invoga, a prominent online magazine specializing in wellness, lifestyle, and fashion, we lead the editorial strategy by coordinating the creation of high-quality, trend-aligned content tailored to engage the target audience.

    We are also responsible for managing the full social media presence of Invoga and related brands, overseeing digital marketing strategies that include content planning, visual content creation, branding, paid advertising campaigns, and organic growth initiatives.

    Our work involves detailed profile analysis, editorial planning, development of media kits, strategic organization of profiles and bios, and integrating advanced tools such as AI-assisted image production to maintain innovation and relevance.

    Thanks to our leadership and expertise, Invoga consistently achieves millions of monthly views, solidifying its position as a key digital player in its market.
    Content Strategy Digital Advertising Brand Development artificial intelligence Analytics & Performance Tracking
  • Rosá Brand
    Instagram Strategy and Content Management – @rosabrand
    December 2023 - Today (2 years and 6 months)
    We manage the Instagram account of @rosabrand with a full-service approach, combining strategic digital marketing, content creation, and brand positioning. We handle everything from content planning and visual design to profile optimization and community growth. Our work includes paid campaigns, influencer collaborations, and AI-assisted visuals to keep the brand innovative and engaging. We also adapt content for Portuguese, English, and Spanish audiences, ensuring strong connection across markets. This comprehensive management helps @rosabrand grow its online presence and reach business goals consistently.

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Education

  • Bachelor's Degree in Psychology
    Bachelor's Degree in Psychology

Skill set

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