About Mélanie
French
Native or bilingual
English
Fluent
Experience
- LOUISE MISHAChef de Projet Crm & Paid MediaFASHION AND COSMETICSAugust 2023 - Today (2 years and 10 months)Paris, Franceâ PublicitĂ© SEA & SMA, stratĂ©gie et gestion quotidienneâ CrĂ©ation & gestion de flux catalogue sur channableâ Tunnel de vente email CRM KLAVIYO (stratĂ©gie + opĂ©rationnel) + mise en place dâun outil de fidĂ©lisationâ Gestion du planning et rĂ©troplanning n+1â Coordination ( Briefs, Ă©quipes creative, agence) + optimisation des processâ Analyse, KPI et optimisationsâ Gestion budgĂ©taire
- AzurĂ©ennesVINTAGE MARKET ORGANIZERFASHION AND COSMETICSSeptember 2021 - December 2023 (2 years and 3 months)Marseille, FranceAzurĂ©ennes is a vintage market of non-professional sellers.âEvent communication (influencers, press, radio, social media)âPartnership (restaurants, hotels, gym etc.)âEvent management and supervision of 30 to 60 vintage sellersâHire and Manage the co-organizer and volunteers
- NĂ©nĂ©s ParisMARKETING & E-COMMERCE PROJECT MANAGERMay 2022 - February 2023 (9 months)â Remplacement de la responsable webmarketing & e-commerceâ PublicitĂ© SEA & SMA stratĂ©gie & dĂ©ploiement (Meta, Google, Pinterest, Tiktok)â Pilotage budgĂ©taire et prĂ©visionnelâ Gestion du site web ( Produits, E- marchandising et animation du site)â Tunnel de vente emailâ Analyse, KPI + gestion budgĂ©taire
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Education
- Master 2 Economie des Entrepises et des Marchés - Création d'entreprise , Business, Management, Marketing, and Related Support ServicesAix-Marseille University2020Master 2 Economie des Entrepises et des Marchés - Création d'entreprise , Business, Management, Marketing, and Related Support Services
- Master's degreeLISAA - L'Institut Supérieur des Arts Appliqués.2019Master's degree