Description

I help Shopify-based ecommerce brands turn existing traffic into more revenue by identifying what is limiting conversion across product pages, customer journeys, offers, and checkout experience.

Many brands invest heavily in acquisition but struggle to turn that traffic into consistent and profitable sales. In many cases, the issue is not traffic itself but friction in the buying experience.

I mainly work with ecommerce brands to identify where performance is limited and prioritize actions that can create the strongest impact on conversion and revenue.

Example experience:

Blend Me (DTC Ecommerce Brand)

Managed the ecommerce customer journey from acquisition to purchase
Worked on offer structure, purchase confidence, and conversion flow
Focused on reducing friction and improving customer experience
Managed ecommerce operations, performance thinking, and customer journey optimization

What I typically work on:

CRO Audits

Analysis of Shopify stores to identify drop-offs and conversion blockers

Product & Funnel Optimization

Improving structure, messaging, and flow to reduce friction and improve conversion

Offer Positioning

Clarifying value proposition and improving perceived value

Checkout Optimization

Improving the buying process from landing page to purchase

Continuous Improvement

Supporting iterative improvements based on customer behavior and performance insights

My approach:

Review key pages and funnel structure
Identify main conversion blockers
Prioritize highest-impact opportunities
Build a practical action plan

The objective is simple: help existing traffic generate more revenue.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Dutch
Conversational

Workplace preferences

Can work on-site

Brussels (up to 50km)

BLEND ME
Founder & E-Commerce Lead
E-COMMERCE
January 2023 - December 2025 (2 years and 11 months)
Brussels, Belgium
▪ Launched and managed a D2C e-commerce brand, leading the full online business strategy from website creation to marketing performance optimization.

▪ Built and optimized the e-commerce website, improving product presentation, user experience and conversion flow.

▪ Defined offer structure, pricing logic and purchasing journey.

▪ Tested acquisition channels and managed marketing campaigns to drive qualified traffic.

▪ Monitored traffic, conversion data and campaign performance to guide business decisions.
E-commerce Digital Marketing Customer Journey Conversion optimization Product launch strategy
The Flower Wall Belgium
E-commerce & Digital Marketing Manager
E-COMMERCE
January 2019 - December 2022 (3 years and 11 months)
Brussels, Belgium
▪ Led the development of the company’s e-commerce and digital marketing initiatives to support both B2B product sales and B2C client acquisition.

▪ Designed and optimized the company website to improve user experience, lead generation and conversion.

▪ Defined and implemented the digital marketing strategy to increase brand visibility and promote key offers.

▪ Developed and executed email marketing campaigns to nurture leads and improve engagement.

▪ Planned and managed online advertising campaigns to increase visibility and generate qualified leads.

▪ Contributed to the development of online sales opportunities for suppliers and partners.
E-commerce Digital Marketing Digital Transformation Traffic acquisition Customer Journey
Pall Life Sciences (Biopharm)
Marketing Project Manager
DIGITAL AND IT
May 2016 - December 2018 (2 years and 7 months)
Brussels, Belgium
▪ Managed marketing projects and product launches to support brand visibility and lead generation.

▪ Coordinated cross-functional teams (marketing, product, sales) to ensure consistent messaging and campaign execution.

▪ Managed budgets, suppliers and project timelines for marketing initiatives and events.

▪ Supported digital marketing initiatives including content creation, newsletters and website updates.

▪ Contributed to the development of marketing materials and commercial assets supporting global campaigns.
Digital Marketing Marketing Analytics Marketing campaign Project Management Go-to-market strategy