About Nadem
Developer & ex-CTO with 10+ years of freelance experience. I combine technical skills with leadership and hands-on business expertise, helping companies build and scale digital products.
What I bring
- Full cycle development: from idea to delivery and long-term maintenance
- Tech leadership: 4 years as CTO, managing and mentoring dev teams
- E-commerce expertise: 5+ years advising and building online stores and systems
- High quality apps: strong focus on UX, maintainability, and best practices
- Client collaboration: clear communication and transparent process. Focus on iterative development with very early previews to enter a feedback loop.
How I can help
- Build or scale web apps, SaaS platforms, and e-commerce solutions
- Provide full-stack senior-level development: TypeScript, Node.js, React and Odoo with experience across modern frameworks such as NestJS, NextJS, PayloadCMS, and many others
- Automated tests: End-to-end integration tests with playwright to create reliable and functional tests for any type of app.
- API integrations: Connect any external services (AI, tracking, shipping, spreadsheets, etc.)
- Set up analytics and tracking: Logs, metrics, dashboards, GA4, GTM, Server side tracking, Google Ads, Meta Ads, etc. Any kind of event tracking for actionable insights
- Service deployment: Launch apps on the cloud, self-hosted or serverless (OVH, Google Cloud, Cloudflare workers, Vercel).
- Deploy globally through a CDN/Cloudflare: Deploy high availability apps with improved performance through caching, globally
- Act as a technical partner to founders and teams, aligning business goals with tech execution
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Inakono SRLLead developerE-COMMERCEMay 2024 - June 2025 (1 year and 1 month)Bruxelles, BelgiumInakono is a lifestyle product store with the goal of brining beautiful items into people's homes.Key points for the Inakono e-commerce website
- Designed and built a fully custom lifestyle e-commerce platform
- Implemented with TypeScript, SolidJS, and PayloadCMS for content management
- Integrated Odoo for real-time inventory, pricing, and order management
- Deployed globally on Cloudflare Workers for scalability, low-latency performance and rapid deployment cycles
- Self-hosted Odoo on OVH Public Cloud
- Set up server-side tracking with a containerized Google Tag Manager to improve ads conversion attribution accuracy
- BoucheFullstack dev for a Coffeehouse ecommerceMay 2025 - Today (1 year and 1 month)Bouche is a coffeehouse brand with three locations in Brussels. They needed a website to improve their online visibility, provide easy access to store locations and information, offer a coffee wiki where users can explore their favorite coffee varieties, and support online sales of their coffee products.Technical points of the project:
- Shopify powers the e-commerce backend
- PayloadCMS manages the site’s content
- A custom integration between Shopify & PayloadCMs is built to sync products/stock/prices
- The frontend was built with SolidJS
- mercheryCTO at a merch e-commerce companyE-COMMERCESeptember 2020 - December 2024 (4 years and 3 months)As CTO, I was responsible for executing the company’s technical vision. This included deciding on the technical stack, architecting the whole technical side of the business and delivering on a tight roadmap of features and improvements. The company tripled its revenue during my stay.Together with a team of three freelance developers, we achieved several key milestones:
- Completely revamped the website and checkout experience
- Transitioned the frontend tech stack from JavaScript/jQuery to TypeScript, React, and Next.js
- Set up Strapi as the CMS to enable staff to easily manage content
- Built a custom product customization tool for customers
- Developed user account, order, and project management features
- Automated many internal business processes and integrated the website with Odoo
- Created APIs, integrations, and automations for HubSpot, UPS shipping, and various other external services
Reviews
Julien
Dunia
Reviewed on 7/9/2020
I had a lot of pleasure working with Nadem.
He is a talented developer that also cares a lot of the business side.
I highly recommend Nadem if you want to increase your chance to succeed.
AD
Account deleted
Reviewed on 29/11/2019
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Education
- DéveloppeurÉcole 422015