About Pablo
Dutch
Native or bilingual
English
Fluent
French
Native or bilingual
Experience
- PUBLIO (Publio Reclame Atelier)Visual Communication & SignageMarch 2026 - Today (3 months)• • Expanded keyword targeting strategy to 50+ keywords per category (signage, vehicle wrapping, 3D logos)◦ • Optimized landing pages for conversion rate improvement◦ • Set up Google Ads A/B testing with 50/50 budget splits◦ • Conducted competitive analysis across Belgian signage market◦ • Extracted and developed content case studies (Schepens Company project)◦ • Leveraged 22+ years market experience and 5/5 Google Reviews rating in positioning
- PETPRET.BEPet SuppliesMarch 2026 - Today (3 months)• • Implemented automated SEO content pipeline for pet products and care guides◦ • Developed long-form article strategy (1,500-3,000 words) with E-E-A-T optimization◦ • Conducted SERP analysis and competitive gap identification◦ • Created internal linking strategy to product pages◦ • Produced keyword research and content brief automation system
- SOLICONWeb Development &January 2026 - Today (5 months)• • Developed market visibility strategy for Drupal specialization◦ • Facilitated in-house brainstorming workshops (2.5-hour strategy sessions)◦ • Created competitive positioning framework◦ • Designed expert council approach for strategic planning◦ • Built team-wide participation engagement strategy
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Education
- Bachelor of Science in JournalismArteveldehogeschool2012Bachelor's degree, Journalism
Certifications
- Google Ads - Measurement CertificationGoogle2023
- Project Management for MarketersCXL2023