Description

I help founders and leadership teams clarify their brand positioning, structure their marketing strategy and align commercial decisions with measurable growth.

With a background as a fashion tech founder and experience in business development, brand strategy and AI driven retail innovation, I bring both entrepreneurial and strategic perspective. I understand the pressure of scaling, repositioning and making high impact decisions with limited resources.

My added value lies in connecting brand, market and commercial performance. I do not deliver isolated marketing ideas. I build structured strategies that translate into clear priorities, aligned teams and sustainable revenue growth.

I typically support companies with:

Brand and market positioning
Go to market strategy
Growth and commercial roadmaps
Marketing structure and prioritisation
Strategic alignment between marketing and business objectives
Advisory support during scaling or transformation

Having built and scaled a startup myself, I combine strategic thinking with operational realism. I focus on clarity, accountability and impact.

Strategy should drive decisions, not sit in slides.

I work internationally and speak five languages, enabling me to operate confidently across international markets.

Industry field of expertise

Languages

Dutch
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Ghent (up to 50km)

CONTOUR LAB
Global Business Developer
TECH
May 2025 - Today (1 year and 1 month)
Antwerp, Belgium
Lead go to market and marketing strategy for an AI-driven personalization solution in fashion retail.
Shape messaging and thought leadership to position AI value for brands and retail partners.
Support international strategic partnerships that strengthen ecosystem visibility and credibility.
Collaborate with leadership to align product, communication and growth initiatives across channels.
Branding strategy International market strategy AI adoption Communication strategy Growth strategy
EDITH
Founder & CEO
FASHION AND COSMETICS
April 2018 - November 2024 (6 years and 7 months)
Rio de Janeiro, State of Rio de Janeiro, Brazil
Founded and led a DTC luxury fashion tech brand, defining vision, brand positioning and go to market strategy across Brazil and the United States.
Developed and commercialized an innovative real one size fits all fabric concept, combining inclusivity, performance and sustainability as a core brand differentiator.
Designed and executed the full D2C growth strategy, including brand identity, communication framework and e commerce development to drive customer acquisition and loyalty.
Built and managed the complete digital customer journey, applying UX and UI best practices to optimize conversion and brand experience Integrated ESG principles into the business model, embedding responsible sourcing and sustainability across the value chain.
CEO Founder Commercial strategy Email marketing Business Strategy
EPG REAL ESTATE
Business Development & Marketing manager
REAL ESTATE
December 2013 - March 2018 (4 years and 3 months)
Rio de Janeiro, State of Rio de Janeiro, Brazil
Partnered with the CEO on large scale industrial, commercial and urban development projects up to 8 million m², aligning sourcing, development and commercialization strategy with market trends and long term growth objectives.
Led market analysis and financial feasibility studies, presenting investment cases to international stakeholders and major real estate funds.
Directed commercialization strategy in collaboration with CBRE, identifying new business opportunities and building strategic relationships to support successful market entry.
Revitalized brand positioning and marketing strategy, creating multilingual investor presentations and asset portfolios to strengthen international visibility and capital engagement
Marketing Business development Communication strategy Real estate Market analysis