About Sven
I help founders, product teams, and agencies gain clarity fast in complex digital products and propositions.
My work focuses on short, structured reviews and audits covering:
- product strategy
- value proposition design
- customer journey
- UX and website evaluations
- lifecycle and marketing automation logic (at a strategic level)
- content and messaging strategy
I work in advisory and fractional roles, delivering clear priorities and actionable recommendations, typically as a written analysis or concise presentation.
I do not take on hands-on execution or delivery roles (no product management, design, development, or tool implementation).
My background combines
- long term experience in digital agencies
- strategic and client facing roles in SaaS environments
- entrepreneurship as a co founder of a SaaS product
Typical engagements
- product or website audits
- sharpening or repositioning a value proposition
- analysis of onboarding, activation, or retention
- alignment between business goals, product decisions, and user experience
I am usually brought in when teams feel stuck, face too many options, or need an experienced external perspective to regain focus.
Availability: 4-5days per week
Working style: asynchronous where possible, focused on impact rather than presence.
Dutch
Native or bilingual
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceIndependent Consultant and AdvisorJanuary 2006 - Today (20 years and 5 months)Operate through my management company Inspire SRL, delivering freelance and fractional advisory assignments. Deliver short, structured reviews across product strategy, value proposition, customer journey, and UX.Selected engagements (freelance):Account Success Manager and StrategistActito – Marketing Automation SaaSNov 2024 – Present
- Support clients through strategic reviews of lifecycle and automation logic
- Act as a strategic advisor, not an implementation owner
Creative Director and UX LeadHavas Boondoggle / Publicis Groupe – Advertising AgenciesAug 2019 – Jan 2024- Led creative and UX direction within established strategic frameworks
- Collaborated with strategy teams to translate intent into execution
Brand and Communication AdvisorSafège FranceNov 2009 – Dec 2011- Advised on brand positioning and communication strategy for an EU-funded institutional project
- Supported alignment between stakeholders, messaging, and public objectives
- Worked on-site in Kyiv for extended periods (approx. 80 days over two years)
- freelanceEntrepreneurial and Co-founder RolesNovember 2006 - Today (19 years and 7 months)Managing Director and Co-founderJoyning (Gogoose) – Vertical SaaS, Travel TechnologyApr 2025 – Present
- Lead end-to-end product definition and positioning for a vertical SaaS platform
- Own product strategy, value proposition, UX structure, and onboarding logic
- Oversee legal, GDPR, and operational foundations required for market launch
- Coordinate external developers and partners without building a full internal team
- Act as founder operator while maintaining parallel advisory work through Inspire SRL
Managing Director and Co-founderCherry and Cake / Voice AgencyNov 2006 – Aug 2018- Led agency strategy, positioning, and operational direction
- Advised international clients on digital strategy
- Drove strategic repositioning and long-term profitability
- Co-founded and operated Cherry and Cake prior to its integration into Voice Agency
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Education
- UX DesignInteraction Design Foundation2023UX Design
- Digital Transformation Strategy CertificationBoston University2020Digital Transformation Strategy Certification