Théo Tabary

At The Wave Digital, Belgium’s leading data broker, I lead the digital development of over 10 brands, driving performance across acquisition, visibility, and conversion. I manage a cross-functional team focused on boosting organic and paid reach through tailored strategies adapted to the Belgian market.

My scope includes:

- Overseeing campaign planning, budget allocation, and performance analysis

- Coordinating internal brand growth and external client activations

- Managing a team specialized in SEO, paid media, and audience segmentation

- Crafting strategic pitches, SEO audits, and growth proposals for prospects

I rely on data to shape strategy and bring creative ideas to life, helping our digital campaigns perform better.

Digital Marketing Specialist at Air Products

- Spearheading online SEA campaigns on Google Ads, Meta, LinkedIn, and YouTube.

- Collaborating with local marketers to enhance campaign effectiveness.

- Proactively exploring new platforms and media channels for campaign optimization.

- Implementing and optimizing retargeting strategies for SEA campaigns on Google Ads, Meta, and LinkedIn. Automation and Reporting

- Automated comprehensive digital marketing reports for the entire Northern Continent.

- Reports include insights on campaign reach, conversion metrics, and website SEO scores.

- Empowering the team with actionable data for informed decision-making. Cross-Functional Support

- Providing technical expertise and support to the central team as needed.

- Commitment to staying ahead of industry trends and adopting innovative approaches.

Worked in close collaboration with clients to propose localized and relevant omnichannel market engagement plans on an international level. SEA & social campaigns with multiple platforms (Adwords, Facebook, Instagram, Twitter, Snapchat, LinkedIn) Created automated and detailed reports for all clients. Provided support in developing partner marketing strategies and campaigns.