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Thomas BoëryTB

Thomas Boëry

Commercial director - revenue growth leader

€850/day
Brussel, BE
15+ years

Average response time: 1 hour

About Thomas

- International sales leader and entrepreneur, specialized in business development, partnerships, and (in)direct sales channels.
- Proven track record in closing multimillion-dollar deals, managing Tier 1 accounts, and delivering exceptional ROI.
- Experience across recruitment, banking, payments, fintech, B2B insurance, factoring, BAAS, and FMCG, in multinationals, startups, scale-ups & SMEs.
- Inspirational and authentic team leader, fostering high-performing teams that exceed targets and enjoy their work.
- Recent missions: Chief commercial & marketing officer at Edebex, commercial director at Stepstone BENL, Head of Sales at Coface, and launch of a digital bank in Belgium.
  • Dutch

    Native or bilingual

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Brussel (up to 50km), Gent (up to 50km), Antwerpen (up to 50km), Brugge (up to 50km)

Experience

  • Edebex
    CHIEF COMMERCIAL & MARKETING OFFICER EUROPE
    BANKING AND INSURANCE
    May 2025 - Today (1 year and 1 month)
    Europe
    | Factoring – market platform
    ▪ Leads two core teams (Sales & Marketing) with full P&L responsibility for both departments.
    ▪ Drives growth through digital acquisition, partnerships, and multichannel hunter-driven sales for any company with a need for Edebex solutions across Europe.
    ▪ Aligns commercial strategy, marketing execution, and product to maximize revenue, customer value, and ROI.
    ▪ Provides strong people leadership and crisis management, enabling teams to perform and scale in a fast-paced fintech environment.
    ▪ As mission under a service contract with my company Phenixco BV
    Sales Excellence Corporate strategy Marketing Go-to-Market (GTM) Strategy Change and Transformation Management
  • Stepstone
    SALES DIRECTOR BENL
    HUMAN RESOURCES
    September 2023 - April 2025 (1 year and 7 months)
    Brussel, Belgium
    ▪ Led all commercial teams (Team Leaders, Key Account Managers & Inside Account Managers) across BE & NL – 7 direct reports, 2 teams, 16 FTEs – member of BENL Management Team.
    ▪ Defined and executed growth strategy across direct sales, staffing, and indirect channels (media agencies & resellers).
    ▪ Owned full P&L for the commercial organization, ensuring profitability and strategic alignment.
    ▪ Transformed commercial teams and strategy, achieving target attainment from month one through goal setting, restructuring, and team motivation.
    Corporate strategy Sales Management Partnerships Coaching Customer Relationship Management (CRM)
  • Coface | B2BCredit insurances & information
    HEAD OF BUSINESS DEVELOPMENT
    BANKING AND INSURANCE
    January 2022 - August 2023 (1 year and 7 months)
    IBM Belgium/Luxembourg, Brussels, VB, Belgium
    ▪ Led Business Development across direct, indirect, and partner channels (brokers, banks, fintech's) in BE & LU – 6 direct reports.
    ▪ Developed dynamic sales strategies across multiple business units, integrating B2B credit insurance and business information offerings.
    ▪ Launched CRM optimization and lead generation/nurturing initiatives to streamline sales execution.
    ▪ Owned full P&L for Sales & Business Development, contributing as part of the Belgian Management Team.
    ▪ Delivered year targets by implementing new sales strategies and team restructuring, ensuring consistent revenue growth.
    Business development Sales Management Partnerships Customer Relationship Management (CRM) Go-to-Market (GTM) Strategy

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Education

  • MAJOR in SALES
    MAJOR in SALES
  • BACHELOR
    Mercator Hogeschool
    2000
    BACHELOR

Skill set

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