Vivek Sehrawat

1) Led digital transformation to set up AI led digital performance marketing team for paid, owned and earned channel monetization. 2) Responsible for performance marketing campaigns to drive revenue and life time value customer base. 3) Leadership on digital analytics, personalization and product merchandising of mobile app. 4) Deliver future forward MarTech strategy to compliment data management strategy at organization level.

Leading the Performance marketing and digital strategy vertical of digital channels for Vodafone India .Responsible for Digital business profitability by increasing adoption of digital assets across Vodafone customer base. Success determined by penetration of digital adoption on base, revenue accrued and EBITA saving. Key skills developed include digital business strategy and multi channel campaign design through digital platforms . Leading the implementation of 360 deg marketing automation and technology stack including but not limited to interlinked DSP/DMP/Adserving and Ad verification. Ownership to enhance adoption of MyVodafone App in a multi channel campaign environment . Responsible for revenue generation on www.vodafone.in through Paid and owned media campaigns.

1) End to end accountability of paid/Earned/Owned media marketing efforts to drive Online business for Vodafone India 2) Core member of UI/UX revamp team for MyVodafone App 3) Drive adoptions of digital mediums on 180 Mn strong customer base via digital marketing efforts 4) Initiated programmatic media through XAXIS and Double Click Bid Manager to provide scale across digital campaigns