Wim Mathues

Seasoned marketing & sales leader, with an entrepreneurial business drive and specific experience in the sports marketing, consumer goods (FMCG/CPG), digital commerce, tech and entertainment landscape!

Always combined a fulltime position in business development & marketing (Repucom/Nielsen Sports, GfK, Coca-Cola, Decathlon), with own boutique digital sports & entertainment marketing agency MCMC, that was acquired by Music & Sports Marketing Agency WAVE mid 2019.

Former Jury Member of the European Sponsorship Awards and Chairman of the BABM E-Commerce Steerco. Furthermore, Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Advisory Board Member at Cycling Tech scale-up Classified Cycling, premium event agency John&Jane, marketplace agency Merkado, Pro Cycling Team Qhubeka, etc.

Areas of Expertise/Experience:

✓ Business Partnerships & Sponsorships

✓ Sports Marketing & Experiential Marketing

✓ (Online) Entertainment & Gaming Business

✓ FMCG, Retail, Ecommerce, Marketplaces, Omnichannel and Digital Shopper Marketing

✓ Digital / Social Media

✓ Content Marketing & Creative Copywriting

✓ Business Development, Account Management & Active Sales Hunting

✓ Strategy & Insights

✓ Team Leadership

✓ Entrepreneurship