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Yann BalbaertYB

Yann Balbaert

digital strategy - customer experience expert

€850/day
Bruxelles, BE
15+ years

Average response time: 1 hour

About Yann

Digital Strategist | Digital Transformation Expert | Customer Experience Specialist | Divergent Thinker

I bring over 20 years of digital marketing expertise to complex transformation challenges across automotive, energy, telecom, finance, FMCG, and social impact sectors. My approach combines data-driven insights with technological innovation and human empathy to deliver measurable results in engagement and conversion.

As a divergent thinker, I excel at connecting disparate ideas to unlock smart solutions and drive business growth. I've partnered with leading organizations to reimagine their customer experience and accelerate their digital evolution.


New Business Development: I thrive at identifying untapped opportunities and translating them into tangible partnerships. By combining market intelligence with creative thinking, I build compelling propositions that resonate with prospects. My consultative approach focuses on understanding client challenges first, then crafting tailored solutions that create mutual value and long-term relationships.

Leadership, for me, is about enabling others. I build cultures of trust, implement OKR frameworks that matter, and create environments where teams thrive, grow, and stay genuinely motivated.

What I bring: Business Strategic vision · Digital & AI transformation · Customer Experience enhancement · New business development - Team leadership · Collective Intelligence
  • French

    Native or bilingual

  • Dutch

    Fluent

  • English

    Fluent

Can work on-site
Bruxelles (up to 50km)

Experience

  • IPG Mediabrands
    CX & digital transformation
    CONSULTING AND AUDITS
    January 2024 - Today (2 years and 5 months)
    Hoeilaart, Belgium
    IPG dynamic - the business consultancy branch helping companie in their transformation to be future-ready with fast-paced digital and technological transformation, customer experience enhancement, change management, governance and go to market accelaration. I provide business strategic guidance for existing clients and pitches.
    Digital Transformation Digital Strategy Governance Customer Experience
  • Accenture Song
    Digital marketing transformation Lead - digital strategist
    February 2021 - October 2023 (2 years and 8 months)
    Belgium
    Focused on guiding clients through Digital Transformation. Accenture Song is uniquely positioned to deliver on the promise of the Business of eXperience. BX is a more holistic approach that allows organizations to become customer-obsessed and reignite growth. At the intersection of creative agency, business consultancy and technology powerhouse.
  • THE SKATEROOM
    Startup Mentor in digital, e-commerce & growth
    December 2022 - October 2024 (1 year and 10 months)
    Bruxelles, Belgium
    Startup Mentor in digital, e-commerce & growth
    helping them for the market positioning, media investment, teams setup & governance

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Education

  • Master's degree, Communication
    Université libre de Bruxelles
    2001
    Master's degree, Communication

Skill set

Categories