Yiğit Kusakoglu

I help companies accelerate growth, modernize their digital infrastructure, and unlock measurable revenue through strategic digital transformation.

With over 12 years of experience, including senior leadership roles such as Head of Digital Marketing & Technology, I led global initiatives across CRM, e-commerce, lifecycle marketing, and digital product. I worked directly with executive leadership to redesign digital ecosystems, improve customer acquisition and retention, and build scalable growth engines across both B2C and B2B environments.

I specialize in helping companies with strong products that need clarity, structure, and senior leadership to scale efficiently.

Typical engagements include:

• Fractional CMO and digital leadership

• Digital transformation strategy and execution

• CRM and lifecycle marketing architecture

• Martech stack design and optimization

• E-commerce and omnichannel growth strategy

• Customer journey and funnel optimization

My approach combines strategic leadership with hands-on execution. I focus on identifying high-impact opportunities, aligning teams, and building systems that drive sustainable, long-term growth.

I typically work with scale-ups, established companies, and organizations undergoing digital transformation or preparing for their next phase of growth.

If you're looking for senior-level expertise to bring clarity, structure, and measurable progress to your digital and growth initiatives, I would be glad to support.