Advait Patil

Reporting to Chief Data Officer, and tasked with management and optimisation of Aviva’s first-party marketing data and all downstream use cases. Major transformation product owner for first deployment of a customer data platform (Adobe Experience Platform) within the organisation, with remit spanning product ownership of supporting tools and marketing technologies that feed into the new platform. Line management of three direct reports and overall department of twelve.

Product owner for the international rollout and usage of four components within the Adobe Experience Cloud software suite: Analytics, Optimisation, Data Management Platform and Tag management. Core remit is to ensure that individual operating markets are leveraging the marketing technology in an optimal way, both strategically and technically. Role has a great deal of exposure to developing digital markets and the ability to influence their direction at an earlier point in their lifecycle, as well as product ownership within established digital departments across B2C and B2B in the UK. Line management of three direct reports.

Secondment leading the Marketing Technology, Marketing Data and SEO functions for Aviva's direct-to-consumer business.