Description

Experienced Digital Transformation Lead with a strong background in fintech, insurance, and enterprise solutions. Expertise in project management, product development, and business analysis with a track record of implementing agile frameworks, workflow automation,

and customer-centric solutions. Skilled in stakeholder management, strategic planning, and digital innovation, driving efficiency and delivering value-driven solutions.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Dubai City (up to 50km)

SKYGROUND
Senior Product Manager
DIGITAL AND IT
September 2024 - Today (1 year and 9 months)
Dubai - United Arab Emirates
Led digital transformation initiatives for insurance companies, focusing on the entire value chain from marketing to claim processing
- Onboarding & Product Adoption: Designed strategic onboarding programs to
accelerate client integration and maximize product utilization.
- Requirements Gathering & Feature Development: Defined business requirements,
collaborating with tech teams to develop impactful product features.
- User Stories & Product Roadmaps: Created user stories for various insurance
journeys, including Motor, Health, Home, and Travel Insurance in KSA & UAE.
- Data Analytics & Customer Insights: Established a customer database, analyzing
key retention, satisfaction, and revenue performance indicators.
- Agile & Scrum Implementation: Led Agile & Scrum project execution, streamlining
workflows and improving efficiency.
- Jira for Process Optimization: Implemented Jira-based workflows, optimizing task management and improving transparency.
- Client Relationship & Stakeholder Engagement: Served as the primary liaison for
clients, ensuring timely responses and high service levels.
- Operational Efficiency & Process Automation: Developed workflow automation
strategies, improving incident, problem and support management.
DEMOCRANCE
Senior Project Manager
DIGITAL AND IT
June 2022 - June 2024 (2 years)
Dubai - United Arab Emirates
Led digital transformation initiatives for insurance companies, focusing on the entirevalue chain from marketing to claim processing
- Onboarding & Product Adoption: Designed strategic onboarding programs to
accelerate client integration and maximize product utilization.
- Requirements Gathering & Feature Development: Defined business requirements, collaborating with tech teams to develop impactful product features.
- User Stories & Product Roadmaps: Created user stories for various insurance
journeys, including Motor, Health, Home, and Travel Insurance in KSA & UAE.
- Data Analytics & Customer Insights: Established a customer database, analyzing
key retention, satisfaction, and revenue performance indicators.
- Agile & Scrum Implementation: Led Agile & Scrum project execution, streamlining workflows and improving efficiency.
- Jira for Process Optimization: Implemented Jira-based workflows, optimizing task management and improving transparency.
- Client Relationship & Stakeholder Engagement: Served as the primary liaison for
clients, ensuring timely responses and high service levels.
- Operational Efficiency & Process Automation: Developed workflow automation
strategies, improving incident, problem and support management.
Intalio
Senior Project Manager
DIGITAL AND IT
March 2021 - April 2022 (1 year and 1 month)
Dubai - United Arab Emirates
Successfully delivered Enterprise Content Management projects (CTS, DMS, and
Liferay 7.3) to prestigious clients, ensuring high client satisfaction and retention.
Managed ongoing support for more than 20 clients, driving continuous improvement and value realization.
- ECM Project Execution & Delivery: Led ECM implementations for Dubai and Abu Dhabi Government & Private Entities, ensuring on-time, in-budget delivery.
- Stakeholder Collaboration & Scope Management: Defined project scope, aligning business needs with technical requirements.
- Client Relationship & Satisfaction Management: Served as the primary point of
contact, fostering strong client relationships.
- Risk Management & Issue Resolution: Developed risk mitigation plans, ensuring
smooth project execution.
- Vendor & Third-Party Coordination: Managed external vendors and partners,
ensuring seamless system integrations.
- Financial Oversight & Budget Control: Maintained strict budget oversight, ensuring cost-effective project delivery.
- Intranet Portal Development (Liferay 7.3): Led requirements gathering with
stakeholders, UX/UI collaboration for personas and site mapping and supervised
technical teams for backend and frontend development.

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Master of Science
Graduate School of Management ESG
2011
Master of Science in International Business
Master of Information System Management
Graduate School of Computer Engineering (ESGI)
2012
Master of Science in Management & Consulting of Information System

Check out Afaf's education

Afaf K.

Expert in Digital Transformation | Fintech & Insur

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