Description

I am a business leader with 10+ years of experience in operations, partnerships, and revenue growth across the MENA region, having scaled startups like Venduo, Flextock, and Taager, as well as contributed to global corporates like Unilever. My expertise lies in building partnerships, optimizing pricing and promotions, and driving market expansion, always with a focus on sustainable profitability.

Beyond my career, I am a disciplined early riser, athlete, and certified trainer, which has shaped my mindset of resilience, focus, and continuous improvement. I thrive in fast-paced environments, value collaboration and ownership, and bring an entrepreneurial spirit with a people-first approach. I am passionate about creating measurable impact while maintaining balance, energy, and drive in everything I do.

Languages

Arabic
Native or bilingual
English
Native or bilingual
Spanish
Basic
French
Basic

Workplace preferences

Can work on-site

Dubai City (up to 50km)

VENDUO
Cofounder, Head Of Business Growth & Finance
FASHION AND COSMETICS
June 2024 - Today (2 years)
Cairo, Cairo Governorate, Egypt
Drove new revenue streams via innovative service offerings and international brand partnerships. Achieved $471K GMV, maintaining a strong 27% gross profit margin Designed and scaled processes to support multi-market delivery, optimizing vendor networks. Managed and optimized relationships with 265 factory suppliers to support scalable growth Scaled operations to deliver 250,000+ pieces across 145 clients, including 32 international brands.
Start-up Lean startup Business development Commercial strategy Pricing strategy
FLEXTOCK GULF
Market Launcher – Business Development & Growth
E-COMMERCE
February 2023 - June 2024 (1 year and 4 months)
Dubai - United Arab Emirates
Expanded UAE market, driving revenue growth and positioning Flextock as a trusted logistics partner. Acquired and managed key partnerships that contributed to a double-digit increase in client retention. Directed cross-functional teams across marketing, sales, finance, and legal to align operations with growth objectives. Optimized warehouse operations, boosting productivity by 18% and reducing costs by 12%. Launched client acquisition initiatives that secured 20+ new accounts within the first six months.
Supply chain Commercial strategy Project Management Project owner Product management
TAAGER
Business Development & Operations Manager
E-COMMERCE
June 2021 - February 2023 (1 year and 8 months)
Dubai - United Arab Emirates
Launched UAE market, generating six-figure monthly revenues and securing regional growth. Led a 34-member team, streamlining operations and cross-functional collaboration. Secured 1M+ fashion pieces and achieved 250% quarterly growth through optimized supply chain processes. Scaled daily order volume from 20 to 500+ by enhancing operations and acquiring high-value merchants. Developed cost-efficient merchant onboarding strategies that improved unit economics and boosted profitability.
Finance sector Revenue Management Supply chain Commercial strategy Business development