Description

Hey! 👋 I'm Alba.

I help companies scale Google Ads across multiple markets without drowning in manual work (or losing their profit margins).

I spent 3+ years managing Google Ads for a major European marketplace. Campaigns across 10+ countries, 6 languages, up to €300K/month in ad spend, 20,000+ ad groups. The kind of setup where if you don't automate, you drown.

Here's what I learned: companies that scale aren't the ones spending more. They're the ones who build systems that run themselves.

🚀 What I Do Differently

I don't just manage campaigns. I build automated systems.

Examples:

→ Built a Google Apps Script that automated campaign creation for 200+ landing pages across markets - weeks of work done in minutes, zero errors

→ Reduced manual tasks by 70% through custom automation

→ Managed multi-country campaigns with complex seasonality while keeping ROAS profitable

My toolkit: Google Ads (Search, PMax, Display, YouTube) | Automation via Scripts | GA4 & Looker Studio | Multi-market expertise (10+ countries, 6 languages)

🎯 Who I Work With

→ Companies managing campaigns across multiple markets or products

→ Scaling businesses that need systems, not just a campaign manager

→ Teams drowning in manual work that should be automated

My deepest experience is in travel and marketplace models, but the automation and multimarket approach applies across industries.

You might need me if you're spending €20K-300K/month but can't tell which markets or segments are profitable, want to expand but complexity feels paralyzing, or your team is doing manually what should be automated.

💼 Availability

Open to freelance projects now. 100% remote. Fluent in English and Spanish. 6+ years in digital marketing (started with SEO/content, so I have that full-funnel view most PPC specialists don't).

Always up for a chat about automation, multimarket campaigns, or why your Google Ads aren't scaling the way they should.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
German
Basic

Workplace preferences

Remote only

Primarily works remotely

checkyeti
Performance Marketing Manager
March 2023 - December 2025 (2 years and 9 months)
Vienna, Austria
Promoted from Intern → Specialist → Manager. Europe's largest outdoor & winter sports booking platform.
• • Managed Google & Bing SEA across 15 markets in 7 languages, overseeing 53,000+ ad groups and up to €250K/month in spend, driving €2.3M+ in monthly booking value during peak season.
• • Built a Google Apps Script that converts a product catalogue spreadsheet into complete campaign structures ready for Ads Editor import, cutting multi-market setup from days to under 1 hour.
• • Wrote custom Redash SQL queries to extract booking and performance data, and built Google Ads Scripts (JS) for automated monitoring: budget alerts, disapproved ads, anomaly detection, search term reports, and quality score tracking.
• • Created an Apps Script automation to manage a 10,000+ row campaign backlog spreadsheet, tracking campaign creation status, priorities, and market coverage across seasons.
• • Designed seasonal activation strategies using Search Console + Ads + booking data, managing a 9× demand swing (April to July) per market and activity type. Built Looker Studio dashboards for full visibility. Supervised a team of 3.
ODILO
Digital Marketing Specialist
August 2022 - February 2023 (6 months)
Madrid, Spain
• • Led automated email campaigns in Mailchimp with A/B testing and audience segmentation, and optimized multilingual workflows across markets for this global EdTech company.
Cosmos Digital Agency
Digital Marketing Intern
January 2022 - August 2022 (7 months)
Dublin, Ireland
• • Managed social media and executed SEO strategies for agency clients; built marketingseomentor.com (WordPress) as a personal project, growing organic traffic +150% in six months.