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Alexandre PetetinAP

Alexandre Petetin

WW Head of Customer and Business performance

€1,000/day
Bruxelles, BE
15+ years

Average response time: 1 hour

About Alexandre

My vision is toeEnhance customer-centric state of mind to boost top-line performance. and continuously engage with customers to strengthen organic growth.
I am here to Help companies adapt their businesses in order to achieve better profitability in their retail operations and build a customer excellence service which is ready to respond to a constant evolving retail landscape.
Together, we will work hand by hand as a true Business Partner to identify made-to-measure solutions to implement quick and durables changes in your business models.
I believe in long lasting connections and we intent to weave strong bonds with our customers through trust and common goals sharing.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • HERMES, Bénélux-Nordics Subsidiary,
    Retail Merchandising Manager
    January 2018 - July 2024 (6 years and 6 months)
    Brussels, Belgium
    departements among Leather fashion accessories, Rtw, Watches & Jewelry, Perfume and Beauty
    • • Management of a team of 3 people
    • • Management of buying processes
    • • Adjustment of product strategies to local markets
    • • Stock management to improve profitability
    • • Sell-out optimization to target the « Zéro Destruction »
    • • Project management – opening of new subsidiaries in Copenhague, Stockholm and Oslo.
    • • Co-designer of the 5 year strategy for the subsidiary
    • • Omnichannel product offer management in liaison with hermes.com
    • • Successful launch of the new metier in Hermès – Beauty in 2020

    Key achievements  Substantial reduction of stock coverage from 6 to 3,5 months  Improvement of Sell through from 55% to 80% in fashion metiers  Profitability rate doubled in 10 years
  • HERMES, Bénélux-Nordics Subsidiary,
    Retail and Marketing Coordinator
    January 2012 - January 2018 (6 years)
    Brussels, Belgium
    Rtw, Jewelry, Perfume.
    • • Tools development to manage and improve the performance of the retail activity – sales follow-up and budgets, dashboards creation and sales strategies implementation.
    • • Product offer management process : purchasing collection and merchandising
    • • CRM responsible : database management, customers analysis, mailing

    Key achievements  Business partner status granted with the store managers  Capture Rate improvement from 60 to 90%
  • L'OREAL, General Public division,
    Marketing studies assistant
    January 2011 - December 2011 (11 months)
    Clichy, France
    Conducted European-level marketing research focused on the segmentation of L'Oréal Group brands within the mass market hait color category through emotional drivers.

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Education

  • Mastering
    LONDON BUSINESS SCHOOL
    2023
    Mastering
  • Master Grande Ecole
    ROUEN BUSINESS SCHOOL
    2011
    Master Grande Ecole

Skill set

Categories