About Alexandre
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Experience
- HERMES, Bénélux-Nordics Subsidiary,Retail Merchandising ManagerJanuary 2018 - July 2024 (6 years and 6 months)Brussels, Belgiumdepartements among Leather fashion accessories, Rtw, Watches & Jewelry, Perfume and Beauty• • Management of a team of 3 people• • Management of buying processes• • Adjustment of product strategies to local markets• • Stock management to improve profitability• • Sell-out optimization to target the « Zéro Destruction »• • Project management – opening of new subsidiaries in Copenhague, Stockholm and Oslo.• • Co-designer of the 5 year strategy for the subsidiary• • Omnichannel product offer management in liaison with hermes.com• • Successful launch of the new metier in Hermès – Beauty in 2020Key achievements Substantial reduction of stock coverage from 6 to 3,5 months Improvement of Sell through from 55% to 80% in fashion metiers Profitability rate doubled in 10 years
- HERMES, Bénélux-Nordics Subsidiary,Retail and Marketing CoordinatorJanuary 2012 - January 2018 (6 years)Brussels, BelgiumRtw, Jewelry, Perfume.• • Tools development to manage and improve the performance of the retail activity – sales follow-up and budgets, dashboards creation and sales strategies implementation.• • Product offer management process : purchasing collection and merchandising• • CRM responsible : database management, customers analysis, mailingKey achievements Business partner status granted with the store managers Capture Rate improvement from 60 to 90%
- L'OREAL, General Public division,Marketing studies assistantJanuary 2011 - December 2011 (11 months)Clichy, FranceConducted European-level marketing research focused on the segmentation of L'Oréal Group brands within the mass market hait color category through emotional drivers.
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Education
- MasteringLONDON BUSINESS SCHOOL2023Mastering
- Master Grande EcoleROUEN BUSINESS SCHOOL2011Master Grande Ecole