About Alex
A strategic marketing leader with a blended background across top-tier marketing agencies and in-house teams. Over 20 years’ experience in marketing and communications, including 15 years at Director and Board level. Currently working part-time as Strategy Director for a B2B agency, alongside supporting SMEs with marketing consultancy. Proven expertise in developing and delivering strategy, from research and insight to execution and evaluation. Skilled at leading cross-functional teams and collaborating with internal departments, senior leadership, agencies, and freelancers. Chartered Marketer and professional member of the Chartered Institute of Marketing (CIM).
English
Native or bilingual
Can work on-site
Manchester (up to 50km)
Experience
- FreelanceMarketing and Strategy consultantAugust 2022 - Today (3 years and 10 months)Supporting public bodies and charities with marketing outcomes• Provide several strategic services, including research, branding and communications.
- UPP B2BStrategy DirectorAugust 2022 - Today (3 years and 10 months)Branding and creative agency with a focus on B2B clients• Lead the agency's strategy P&L delivery and provide strategic client consultancy.
- UCLan SUDirector of Marketing & MembershipApril 2019 - August 2022 (3 years and 4 months)Education and membership charity, supporting 25,000 students.• Senior lead on all marketing activity, communications, and branding.
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Education
- Diploma in Marketing Communications. PRINCE2© Project ManagementChartered Institute of Marketing (CIM)2013Diploma in Marketing Communications. PRINCE2© Project Management
- Institute of Leadership and Management (ILM)2009