About Alicia
English
Native or bilingual
Experience
- Access Infinity – Global Pricing & Market Access Consulting,Senior ConsultantAugust 2022 - February 2025 (2 years and 6 months)London, UKLed consulting projects for global pharma clients (including Takeda, Janssen, Pfizer, Regeneron, Amgen) across therapy areas such as Oncology, Nephrology, Immunology, Neurology, and rare diseases.Designed and executed pricing and market access strategies for pipeline and launch-stage products in North America, Europe, Asia-Pacific, and Latin America.Conducted 400+ payer and KOL interviews to gather insights on product positioning, evidence needs, and reimbursement pathways, translating findings into actionable launch plans.Created market-specific access playbooks, objection handling tools, and value communication materials for affiliates to support payer negotiations and submissions.Collaborated closely with cross-functional teams to align evidence generation, value proposition, and market access strategy across global, regional, and local levels
- Wickenstones – Market Access Consulting,AssociateFebruary 2021 - August 2022 (1 year and 6 months)Oxford, UK•Managed market access and pricing projects for global and regional P&MA teams, delivering strategies for assets in Oncology, Endocrinology, Cardiology, and rare diseases.Developed payer value messaging, launch access strategies, and training resources for affiliate market access teams.Led onboarding and capability development programmes for new graduates, focusing on HTA processes, EU4/UK/US payer systems, and market-specific policy updates.Provided strategic input on reimbursement requirements and contracting options in multiple markets.
- Evidera – Market Access Consulting,Senior AnalystOctober 2019 - February 2021 (1 year and 4 months)London, UKDelivered global market access support including pricing strategy, HTA landscape analysis, and evidence gap assessment across North America, Europe, and Latin America.Monitored and communicated global pricing and reimbursement policy changes as part of the Market Access Centre of Excellence.Supported value proposition development and launch planning through research, data synthesis, and stakeholder engagement.Contributed to payer insight reports used to inform client launch readiness and post-launch market strategies.
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Education
- MScKings College London2018MSc
- BScTrinity College2015BSc