AJAbout Amber
Strategic advisor, expert storyteller, and creative problem-solver with a background spanning startups to Fortune 500 companies. I help visionary brands bring their ideas to life—crafting clear narratives, scalable no-code products, and AI-powered solutions that drive growth and deepen connection. With experience across industries and a passion for smart, elegant execution, I bridge the gap between strategy and creation to deliver results that resonate.
English
Native or bilingual
Spanish
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Penya DigitalFounder & CEOSeptember 2023 - Today (2 years and 9 months)Founded and led the development of a location-based, AI-powered platform designed to serve the expat and digital nomad community. Oversaw product strategy, no-code development, and go-to-market planning while managing partnerships, user research, and brand storytelling. Combined business insight, technical execution, and community-building expertise to drive early-stage traction and strategic growth.
- Activision Blizzard KingRotation Manager, Corporate Strategy & Strategic InitiativesJanuary 2023 - September 2023 (8 months)Barcelona, Spain• Developed and implemented a Project Management Office (PMO) for the digital & physical launch of the D2C Candy Crush gift cards project, overseeing a cross-functional team of 50+ internal and external stakeholders, to capture a 9-figure+ revenue opportunity across 4 countries• Utilized advanced data analytics tools, including data.ai and Looker, to conduct in-depth analyses of competitors & inform strategic decisions• Led a taskforce to identify new business models, assess strategic fit and conduct due diligence for multimillion-dollar growth opportunities
- Activision Blizzard KingRotation Manager, Mobile PlatformMay 2022 - January 2023 (8 months)• Managed relationships with Google and Apple to maximize value from platforms through co-marketing, featuring and promotions during Candy Crush Saga's 10th Anniversary, driving double-digit uplift in organic installs• Oversaw technical integration, asset delivery and partner relationship for the launch of Candy Crush Saga, Candy Crush Soda Saga and Farm Heroes Saga on Amazon Prime Gaming, establishing their first casual mobile gaming partnership for 175M+ Prime Gaming users
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Education
- Master of BusinessKellogg School of Management, Northwestern University2021Master of Business Administration - Managing Organizations
- Master of BusinessIESE Business School2021Master of Business Administration Exchange