Description

Dynamic and results-driven with deep expertise in hospitality and real estate development and over 7 years of professional experience, complemented bya rigorous academic background. I bring demonstrated literacy in financial modelling, valuation, and feasibility analysis, supported by a FMVA certificationand hands-on experience across major master plans and hospitality developments. I am passionate about leading high-impact transformation projects,managing diverse stakeholders, and driving commercial outcomes in complex business environments. Known for a client-centric and pragmatic approachto problem-solving, I strive to craft innovative, digitally-enabled tailored solutions. Proven track record of mentoring junior team members, managingmultidisciplinary project teams, and delivering strategic projects at C-suite level. With solid international experience across Europe and the Middle East, Ipossess a unique blend of analytical discipline, operational insight, and luxury market sensibility.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
German
Conversational

Workplace preferences

Can work on-site

Dubai City (up to 50km)

PwC Middle East
Manager
CONSULTING AND AUDITS
August 2023 - August 2025 (1 year and 11 months)
Dubai - United Arab Emirates
- Leading the digital transformation of the Knowledge Management function of a GCC private client, I led multidisciplinary teams to develop, launch and implement a new knowledge management digital management tool. Key responsibilities included supervision of pre-launch testing, post-launch performance monitoring, as well as identification and scoping of additional digital enhancements.
- Managed the strategy implementation readiness assessment of a leading GCC government entity. This included key recommendations for strategic organizational changes across several departments to ensure the entity's ability to successfully implement the core objectives set in their long-term national strategy.
- Seconded to the commercial department of a leading GCC tourism authority, I served as a key advisor to the CCO, leading the formulation of their Commercial Roadmap in coordination with key stakeholders across the organization. My role included setting the strategic direction across Strategic Partnerships, Aviation, Hospitality, Destination Management Companies and Business Transformation, including trade agreement standardization and setting the yearly budget (approximately USD 100 millions).
- Promoted from Senior Consultant to Manager (July 2024) in the Global Tourism & Hospitality Center of Excellence.
Tourism & Hospitality Digital Transformation Strategic planning Change Management Commercial strategy
tri Consulting
Consultant
REAL ESTATE
October 2020 - July 2023 (2 years and 9 months)
Dubai - United Arab Emirates
- Assessed potential asset performance and development viability of 25 hospitality assets for a unique Giga project in the GCC, including demand segmentation, product positioning and financial performance levels at asset and portfolio level.
- Designed portfolio positioning and go-to-market strategy for the establishment of a new hotel company in the GCC. This included identifying the brand's unique value proposition, conducting several development scenarios alongside projections of potential financial performances for the first five(5) properties of the portfolio.
- Led a strategic assignment for the potential development of hunting reserves in a leading GCC destination, including the development of several demand modeling scenarios, multiple expert interviews, international competitive analysis, and definition of several product offering concepts.
- Conducted multiple market research, benchmarking analysis, product market-fit and development scenarios, financial feasibility studies, and strategic advisory assignments of stand-alone developments and large-scale master plan projects for private sector clients across the GCC.
- Promoted from Analyst to Consultant (January 2021).
Real estate Feasibility study Financial Modelling Market analysis Benchmarking Analysis
LunaJets S.A.
Private Aviation Advisor
TRAVEL AND TOURISM
February 2018 - May 2020 (2 years and 3 months)
Geneva, Switzerland
- Advised and retained a global portfolio of Ultra High Net Worth Individuals (UHNWI) and corporate clients across Europe, Middle East and Asia. This role included identification of available aircraft, contract negotiation with operators (up to USD 5 million in revenues), and delivery of bespoke client experiences aligned with luxury standards and individual requirements.
Negotiation Brokerage Customer Experience Aviation Travel