About Andrea
FR - En bref
J’accompagne des startups et scale-ups B2B à automatiser leur Go-To-Market avec de l’IA appliquée, de l’automatisation et HubSpot. Mon terrain de jeu: lead management, scoring, routage, reporting revenu, productivité Sales & CS sur des stacks comme HubSpot, Make, n8n, OpenAI,...
EN
I help B2B GTM teams use AI, HubSpot and low/no-code automation to close more pipeline with less manual work.
Typical clients are B2B SaaS and e-commerce startups or scaleups that feel their CRM, spreadsheets and tools are not keeping up with growth.
AI assistants for Sales & CS (prospecting, email drafting, follow-up, Q&A on CRM and deal docs)
Lead enrichment & scoring using AI + external data so reps focus on the right accounts
Automated GTM workflows in HubSpot, Make and n8n to remove repetitive tasks
Revenue reporting & forecasting that GTM teams actually use
In the last 10+ years, I have:
- Built and run the RevOps function at Sortlist (from 6 to 140 people, €0 to €7M+ revenue)
- Owned the customer-facing stack (HubSpot, Intercom, billing, e-signature, pricing tools, etc.) and automated key GTM processes
- Helped startups like Epsor, Merchery, Simplycure, Dietplus scale their GTM with AI, automation and no-code systems
I usually work directly with Founders, CROs, Heads of Sales/Marketing/CS and RevOps leaders on:
- RevOps & GTM strategy
- HubSpot architecture & clean-up
- AI & automation projects for GTM productivity
- Process design, documentation and team enablement
Stack & skills: HubSpot, Intercom, Make, n8n, Zapier, OpenAI, B2B sales processes, GTM design, lead management, pipeline governance, data-driven decision making, OpenAI, AI agents / Assistants, RAG, Prompt engineering, Automatisation des workflows
If you want to explore how AI and automation could clean up your GTM and free up your teams, let's connects
Skills: Forward Deployed Engineer, GenAI, FDE, API Integration, Python, Backend Development, LLM Orchestration
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Spanish
Conversational
Can work on-site
Bruxelles (up to 50km)
Experience
- MaltGuest Speaker: AI in GTMDIGITAL AND ITJune 2026 - June 2026Invited speaker at Malt's AI Afterwork in Brussels, 'Engineering the Squad of One'. A 15-minute talk on applying AI across the go-to-market motion. Showed how solo operators and small teams automate tasks, not roles, to deliver like a bigger team, and demoed self-built tools for meeting prep, pipeline forecasting, and account monitoring. Core message: replace the task, not the team.
- student.beFractional RevOps & AIHUMAN RESOURCESJanuary 2026 - June 2026 (5 months)Built and shipped AI tooling for a Gen-Z recruitment marketplace: an AI meeting-prep assistant, a sales forecast built on Leexi call data, and pipeline monitoring to surface at-risk deals. The throughline: automate repetitive GTM tasks so the team spends more time selling.
- MercheryFractional RevOps - Sales Ops RevampE-COMMERCEApril 2024 - Today (2 years and 4 months)Bruxelles, BelgiumFull sales ops revamp for a 25-person e-commerce brand. Rebuilt the HubSpot CRM and fixed the pipeline, then set up lead routing, scoring and qualification with automated enrichment (Clay, Zapier). Result: automated lead routing and scoring, and pipeline visibility from 0 to 100%.
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Education
- Master's Degree, Business Engineering, Advanced Management, Special Emphasis in Entrepreneurship and InnovationSOLVAY Business School2014Master's Degree, Business Engineering, Advanced Management, Special Emphasis in Entrepreneurship and Innovation
- Bachelor of EngineeringSolvay Brussels School2011Bachelor's Degree, Business Engineering