About Andrea
I help founders, leadership teams, and strategy teams cut through complexity, sharpen priorities, and decide what matters next.
I work on strategy, positioning, market and competitor analysis, go-to-market, business model clarity, investor readiness, board materials, and strategic roadmaps.
Typical outcomes:
- clearer priorities
- sharper positioning
- better market insight
- stronger investor or leadership narratives
- practical next steps
- decision-ready materials
My background combines 20+ years in strategy, corporate development, market intelligence, and execution support across global organisations, regulated industries, and early-stage ventures.
I have worked directly with senior leaders, founders, and executive teams to turn complexity into clear decisions, credible plans, and practical execution.
Direct, pragmatic, hands-on.
UK-based. Available across Europe for strategy sprints, project-based work, and fractional support.
English, French, Dutch, and Spanish.
French
Native or bilingual
English
Native or bilingual
Dutch
Fluent
Spanish
Fluent
Can work on-site
Cambridge (up to 50km), London (up to 10km)
Experience
- Andrea van der LoosStrategy ConsultantCONSULTING AND AUDITSOctober 2024 - Today (1 year and 8 months)Advise early-stage founders and small leadership teams on startup strategy, positioning, business planning, and go-to-market direction.Help founders turn unclear ideas, scattered priorities, and early commercial questions into clearer decisions, roadmaps, and practical next steps.
- Clarified positioning, value propositions, and business models for early-stage and pre-seed ventures
- Helped founders prioritise and move from scattered ideas to focused 30 to 90-day execution plans
- Developed go-to-market thinking, target customer focus, and early commercial direction
- Built market, competitor, and customer insights to inform strategic decisions
- Developed financial models and scenarios to guide pricing, market selection, and funding priorities
- Facilitated workshops and mentoring sessions on validation, problem framing, and decision-making
- Wolters KluwerStrategy, Corporate Development & M&ACONSULTING AND AUDITSJanuary 2008 - December 2018 (10 years and 11 months)Alphen aan den Rijn, Netherlands€1B+ global healthcare division | 2008–2018 & 2022–2023Worked closely with senior leadership on growth strategy, portfolio direction, and investment decisions in a global regulated healthcare IT business.Translated complex market, competitor, and business inputs into clear analysis, recommendations, and board-level materials.
- Produced market, competitor, and strategic analysis to support growth priorities and investment decisions
- Identified market opportunities, gaps, and adjacencies to inform strategic direction
- Analysed acquisition opportunities and investment priorities, contributing to go / no-go decisions
- Prepared board-level strategy and investment materials, turning complex inputs into clear recommendations
- Worked across strategy, commercial, finance, and operational teams to align priorities and decisions
- Operated in high-pressure environments where clarity, judgement, and discretion were critical
- Conker of CambridgeStrategy & OperationsTRANSPORTATIONMay 2023 - September 2024 (1 year and 4 months)Cambridge, United KingdomEarly-stage consumer mobility startup | Accelerate Cambridge | 2023–2024Worked with the founder during pre-launch and early fundraising, taking ownership of the business planning and investor readiness work needed to turn a product idea into a credible investment case.Developed the business plan, financial model, market analysis, competitor review, pricing scenarios, and SEIS investment case under tight time and budget constraints.
- Created the business plan and SEIS investment case for early fundraising
- Built financial models and pricing scenarios to test commercial viability and funding needs
- Conducted market sizing, competitor analysis, and risk framing to strengthen the investor case
- Clarified positioning and value proposition to sharpen the market story
- Defined go-to-market priorities, launch readiness actions, and early customer focus
- Introduced milestones and prioritisation to keep progress focused and realistic
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Education
- Master 2 Strategic Management - Entrepreneurship & Management of Innovative ProjectsUniversité Paris-Saclay2024Master's degree
- Master 1 Strategic ManagementUniversité Paris-Saclay2023Master's degree