Description

Former Android Enterprise launch leader with a proven record of product adoption by enterprise customers and OEMs. Brings 20+ years of experience in enterprise product management and competitive marketing functions.

Engage me for high-impact product planning, aligning partner ecosystems, scaling go-to-market approaches, and integrating emerging technology using AI/ML, cloud, and enterprise security. Known for uncovering hidden partnership opportunities while maximising cross-company execution and impact. Driven by Phracta's secret sauce: narrative loop analysis.

Languages

English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

London (up to 50km)

Phracta
Founder
TECH
August 2019 - Today (6 years and 10 months)
London, UK
Example client engagements:
● Bright Data and Trustonic: navigating relationships with large technology partners (esp. Google)
● TagMix: scaling, partnership strategy, machine learning and orchestration, fundraising
● Christie's (special employment arrangement via YLD October 2019-March 2020): Digital transformation consulting with Christie's CIO, Deputy CEO, and top leadership team
Narrative Loop Analysis Product Marketing Business development Market Development AI Automation
F5 Networks UK
Senior Technical Marketing Manager
TECH
February 2022 - November 2025 (3 years and 9 months)
London, UK
Partner-aware competitive intelligence, research and field enablement for the firm that invented the application delivery controller and evolved from hardware to hybrid software and SaaS delivery.
● Developed competitive insights, batlecards and quick reference guides, decks and videos
● Partnered with product teams to integrate competitive insights into product planning
● Enabled product marketing managers and SMEs to deliver effective competitive messaging
Competitive Analysis Product Marketing
Google
Enterprise Partnerships, Android
TECH
May 2014 - July 2019 (5 years and 2 months)
London, United Kingdom
● Collaborated closely with Android product managers and engineers to deliver critical features and functionality needed for expansion of Android Enterprise ecosystem
● Drove widespread enterprise adoption of Google Mobile Services (GMS) Android devices with rugged and commercial device makers (OEMs)
Partnerships Android Android Enterprise Product Development Business development