AUAbout Anna
Content & Brand Marketing Leader with 8 years of experience driving demand generation and thought leadership for complex B2B, IT, and professional services. Expert in developing full-funnel content marketing strategies that translate intricate product topics into compelling narratives, generating qualified leads and impacting revenue. Proficient in leveraging marketing tools and distribution channels to execute data-driven campaigns. A hands-on, results-driven manager who blends strategic vision with execution to build authority and accelerate growth in international markets.
Key strengths:
🔹 Developing integrated marketing campaigns (SMM, PR, Content, SEO) that increase brand awareness and engagement.
🔹Creating high-impact content strategies for global markets (CIS, EU, India, Middle East, LatAm).
🔹Generating marketing-qualified leads through targeted content, webinars, and SEO-driven materials.
🔹Building cross-functional collaboration between marketing, sales, and product teams to enhance go-to-market strategies.
🌍 Markets worked with: CIS | Europe | India | Middle East | Latin America | USA | Nigeria
📧 Let’s connect:
English
Native or bilingual
Russian
Native or bilingual
German
Conversational
Remote only
Primarily works remotely
Experience
- Gehtsoft USA|Head of Brand and ContentDIGITAL AND ITJanuary 2025 - Today (1 year and 5 months)Raleigh, NC, USA• Developed and launched the first HR branding strategy, including a Medium blog and revamped job descriptions.• Created a comprehensive customer marketing strategy aligned with business goals; piloted and managed agile, data-driven campaigns (including LinkedIn Ads) to test new market approaches for the CIO/CTO audience.• Doubled the company's LinkedIn audience by managing content strategy and engagement
- Garage ITHead of Media ContentBANKING AND INSURANCEJanuary 2023 - January 2025 (2 years)Tbilisi, Georgia• Developed integrated content strategies for social media platforms, managed a cross-functional team of copywriters and designers to increase performance metrics, namely +10% in Engagement Rate per Reach (ERR).• Revamped Instagram profile, optimising highlights and profile description, resulting in a 5% increase in follower growth over two months.• Crafted compelling storytelling for promotional campaigns, contributing to a 5% rise in Click-Through Rate (CTR).• Coordinated marketing initiatives that elevated total reach to 12 million across India, South Africa, and Nigeria markets.
- ColumbusHead of Brand and ContentCONSULTING AND AUDITSJanuary 2020 - January 2023 (3 years)Copenhagen, Denmark• Developed integrated marketing communication campaigns, encompassing SMM, PR, SEO, SEM, email, content, and webinar series for Russia, the CIS, and the Middle East, generated a pipeline of over 1000 qualified leads from C-level audience and under $60k annual budget.• Conducted comprehensive market research, including brand health, competitor analysis and audience segmentation for brand development to achieve the #2 by top of mind brand position.• Prepared expert materials and articles for media publication, increasing total coverage by 1.2 million in one year.• Organised a series of webinars on digital transformation, generating over 100 leads.• Optimised marketing budget, increasing Return on Marketing Investment (ROMI) by 10%.
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Education
- Master of ScienceSt. Petersburg State University of Economics2017Master of Science
- Bachelor of ScienceSt Petersburg University2015Bachelor of Science