About Anthea
French
Native or bilingual
English
Native or bilingual
Experience
- www.antheamissy.comProfessional Artist / CreativeApril 2014 - Today (12 years and 2 months)Gastonia, NC 28052, USAArts and creative outputs, digital marketing, social media, PR, Events. Expert at murals, graphic design, visual stories https://www.antheamissy.com
- SiemensIndependant Consultant - Market Intelligence Expert - Belux Market - Industry DivisionOctober 2014 - October 2014Brussels, BelgiumIndependent consultant (100h circa 30 days) Deliver market knowledge, implement methods to maintain long term market knowledge; in order to:- assess current profitability within the market- detect and grasp future opportunities within the market- implement data accuracy, monitoring and control on the long term for all divisions- elaborate procedures to leverage market market knowledge to other divisions, and control and monitor internal performance Methods:- Top down and bottom up approach.- Collect primary and secondary sources of information- Follow a road map: diagnostic, recommendations, implementations, control- Smart data: synthetic approach avoiding redundant information flows and explaining clea causes and consequences with regards to implementing market knowledge and procedures to increase profit. Results:- Improved Market knowledge with transparent methodology that can be leveraged to other divisions.- Realistic and detailed roadmap with targeted efforts to leverage current assets and reach +10% profit by 5 years.- Organizational changes.
- ManyFreelance Marketer, Writer, TravelerJanuary 2013 - December 2013 (11 months)
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Education
- Executive Master in Marketing & Advertising, MarketingSOLVAY Business School2012Executive Master in Marketing & Advertising, Marketing
- Masters of International Business, Marketing and Corporate Strategy, Marketing and Corporate StrategyEcole supérieure de Commerce de Montpellier2011Masters of International Business, Marketing and Corporate Strategy, Marketing and Corporate Strategy