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Anthony CuellarAC

Anthony Cuellar

program manager

€405/day
New York, US
8-15 years

Average response time: 1 hour

About Anthony

Results-driven leader with years of agency experience managing complex, multidisciplinary design projects from planning and contracting through delivery. Proven expertise in strategy, branding, and creative production with demonstrated success as day-to-day client liaison for Fortune 500 companies. Certified ScrumMaster (CSM) and Product Owner (CSPO) skilled in vendor management, proposal development, and mentorship.
  • English

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
New York (up to 50km)

Experience

  • Publicis Sapient
    Project Manager -> Program Manager
    April 2019 - October 2024 (5 years and 6 months)
    Goldman (New York)
    • Partnered with Head of Design to define agency-embedded operations and stakeholder alignment
    • Managed product lifecycle as the central client liaison for Private Wealth Management platform product strategy
    • Led cross-functional teams across strategy, design, and engineering to deliver cohesive digital solutions
    • Impact: Improved design processes for client portfolio representing $125MM in annual revenue (Remote)
    • Led the experience design track in close partnership with the Creative Director, stakeholders, and leadership
    • Managed multidisciplinary design projects from concept through delivery within retainer model
    • Directed creative production for high-impact campaigns on tight timelines while adapting to client priorities
    • Drove proposal development, collaboration, ideation, and requirements gathering for new products and AI initiatives
    • Impact: Secured 7 contract extensions through customer-centric solutions and transparent burn analysis reporting (Remote)
    • Executed multi-track project plans for US federal government platform product strategy and design system rollout
    • Led agile transformation of 8 internal and client teams with unified processes, operations, and ceremonies
    • Managed vendor relationships and third-party consultant coordination
    • Impact: Successfully delivered real-time project visibility, actionable feedback loops, and a dynamic backlog

    Client: Publicis
    • Steered an internal leadership engagement strategy focused on employee career growth, retention, and recruiting
    • Partnered with HR and staffing to create promotion pathways using data-driven insights
    • Developed comprehensive communication strategies via newsletters, town halls, and training programs
    • Impact: Grew internal technology community by 122% and increased staff by 40%
  • The Bloc
    Creative Resource Manager
    September 2018 - April 2019 (7 months)
    New York, NY, USA
    • Partnered with SVP and VPs to assess workloads and allocate creative resources
    • Managed strategic resource planning for campaigns across design, development, and copywriting for 23 clients
    • Facilitated daily operations through scrum meetings and risk mitigation, resolving agency-wide challenges and establishing alignment
  • Digitas
    Project Manager
    January 2018 - January 2018
    New York, NY, USA
    • Produced 5 digital campaigns including Small Business Saturday using Adobe Experience Manager
    • Managed cross-agency teams from discovery through launch optimization

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Education

  • Bachelor of Business Administration (BBA)
    Pace University
    2005
    Bachelor of Business Administration (BBA)
  • Certified ScrumMaster (CSM)
    Scrum Alliance
    2023
    Certified ScrumMaster (CSM)

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