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Anthony DyerAD

Anthony Dyer

Digital Project Manager

€521/day
London, GB
8-15 years

Average response time: 1 hour

About Anthony

Experienced Retail & Brand Digital Project Manager, who has delivered on a wide spectrum of projects across 17 companies, across consultant and permanent roles. Building my skills, from a base of Merchandiser (Marks & Spencer) and Head of Ecommerce (Seraphine), I take a hands-on approach to project management and stakeholder reporting. My projects have ranged from website launches (Menkind), system migrations (Joseph Joseph), complex IT integrations (Hunter), logistics re-platforming (Interbev) and new business development on Tmall & Amazon (Hunter & Joseph Joseph). I have worked across multiple Shopify, Magento & NuORDER web platforms, which gives me best practices to pull from across the digital D2C and B2B marketplace.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Joseph Joseph
    Head of Online Business Development
    E-COMMERCE
    August 2021 - May 2023 (1 year and 9 months)
    Project Management of a series of digital direct new business initiatives
    • Researched and Launched D2C China – Tmall (Dec ’21) and JD.com (July ’22) driving turnover from zero to £2.5m in the first full year. Line managed introduction of a new Shanghai warehouse. Board reporting of PMO documents and reporting to Directors of Sales, IT & Finance.
    • Implemented NuORDER B2B - RFP through to system design, process mapping, onboarding, training and support to 50 users.
    • Ecom Project to build Ecom Team – set up of new structure, job descriptions & recruitment of 6 new starters covering Interim Head of Ecommerce role for 6 months.
    • Launch of Shopify 2.0 Platform – 5 months project to deliver a move from the latest Shopify 2.0. platform with increased functionality and latest customer UX (May’22).
    • Upgrade of DAM (Digital Asset Management) – master data restructure and upgrade to existing system to improve global customer brand image access, user experience and customer tracking.
    Project Management Shopify Marketplace
  • Hunterboots
    B2B Online Specialist
    E-COMMERCE
    August 2017 - July 2021 (4 years)
    London, United Kingdom
    • Launch of Amazon.com Zappos partnership generating turnover of $5m
    • Bazaar Voice – syndicating over 30k product reviews with key global partners delivering growing traffic & conversion rates.
    • Digital Account B2B Customer lead profiling – set up of systemic web scrapes giving Hunter B2B sales teams data on live inventory positions on our 20 key global accounts.
    • NuORDER B2B – delivery in May ’19 digital selling with Nordstrom. Roll-out across 5 global offices.
    • China D2C Research and launch – delivery a profitable business unit with year one turnover of £1m+.
    New business development E-commerce ERP Integration Technical project management Web project management
  • Interim Digital Project Roles
    Contactor Positions
    E-COMMERCE
    March 2013 - August 2018 (5 years and 4 months)
    Twistedtailor.com – I have worked on several short-term projects during the business growth phases covering major Ecommerce projects, including managing transitions between two Heads of Ecommerce and re-platforming from Magento to Shopify 2.0.

    Menkind.com – 7 months interim Head of Ecommerce. Project Management of a time critical new Magento website, with complex retail and logistics integration requirements. Set up an Ecommerce Trading P&L, recruited an ecommerce team.

    Interbev Ltd – 18 months Head of Ecommerce – £10m of annual turnover and re-platforming the B2C Magento website, including amazon and Ebay marketplace launches.

    Vaimo.com – Digital Project Manager. Gold Partner Magento Development Agency. Business Analyst work in solution design and then project management, for two new clients.

    Robert Dyas.com - 11 months interim Head of Ecommerce. Reporting to the C.O.O. Restructure and relocate the Ecommerce team.

    Halcyon Days – A UK luxury goods manufacturer based in Mayfair London. I specified, tendered and then project managed a new website. Client relationship over 5 years.
    E-commerce new website launch Magento Shopify Project Management

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Education

  • Management Science
    Swansea University
    1993
    2i Hons Degree

Certifications

  • NuORDER Administrator
    NuORDER
    2022
  • NED
    IOD
    2022
    Induction to Responsibilities of NED

Skill set (23)

Categories