About Anthony
English
Native or bilingual
Experience
- Joseph JosephHead of Online Business DevelopmentE-COMMERCEAugust 2021 - May 2023 (1 year and 9 months)Project Management of a series of digital direct new business initiatives• Researched and Launched D2C China – Tmall (Dec ’21) and JD.com (July ’22) driving turnover from zero to £2.5m in the first full year. Line managed introduction of a new Shanghai warehouse. Board reporting of PMO documents and reporting to Directors of Sales, IT & Finance.• Implemented NuORDER B2B - RFP through to system design, process mapping, onboarding, training and support to 50 users.• Ecom Project to build Ecom Team – set up of new structure, job descriptions & recruitment of 6 new starters covering Interim Head of Ecommerce role for 6 months.• Launch of Shopify 2.0 Platform – 5 months project to deliver a move from the latest Shopify 2.0. platform with increased functionality and latest customer UX (May’22).• Upgrade of DAM (Digital Asset Management) – master data restructure and upgrade to existing system to improve global customer brand image access, user experience and customer tracking.
- HunterbootsB2B Online SpecialistE-COMMERCEAugust 2017 - July 2021 (4 years)London, United Kingdom• Launch of Amazon.com Zappos partnership generating turnover of $5m• Bazaar Voice – syndicating over 30k product reviews with key global partners delivering growing traffic & conversion rates.• Digital Account B2B Customer lead profiling – set up of systemic web scrapes giving Hunter B2B sales teams data on live inventory positions on our 20 key global accounts.• NuORDER B2B – delivery in May ’19 digital selling with Nordstrom. Roll-out across 5 global offices.• China D2C Research and launch – delivery a profitable business unit with year one turnover of £1m+.
- Interim Digital Project RolesContactor PositionsE-COMMERCEMarch 2013 - August 2018 (5 years and 4 months)Twistedtailor.com – I have worked on several short-term projects during the business growth phases covering major Ecommerce projects, including managing transitions between two Heads of Ecommerce and re-platforming from Magento to Shopify 2.0.Menkind.com – 7 months interim Head of Ecommerce. Project Management of a time critical new Magento website, with complex retail and logistics integration requirements. Set up an Ecommerce Trading P&L, recruited an ecommerce team.Interbev Ltd – 18 months Head of Ecommerce – £10m of annual turnover and re-platforming the B2C Magento website, including amazon and Ebay marketplace launches.Vaimo.com – Digital Project Manager. Gold Partner Magento Development Agency. Business Analyst work in solution design and then project management, for two new clients.Robert Dyas.com - 11 months interim Head of Ecommerce. Reporting to the C.O.O. Restructure and relocate the Ecommerce team.Halcyon Days – A UK luxury goods manufacturer based in Mayfair London. I specified, tendered and then project managed a new website. Client relationship over 5 years.
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Education
- Management ScienceSwansea University19932i Hons Degree
Certifications
- NuORDER AdministratorNuORDER2022
- NEDIOD2022