Description

You want marketing and brand projects that are clear, structured and delivered. As a freelance Interim (Senior) Marketing & Brand Manager, I help you turn strategy into concrete plans, campaigns and partnerships that actually move the needle.

I’m used to stepping into existing teams or projects and bringing clarity, structure and coordination: aligning stakeholders, sharpening the proposition and making sure plans are executed on time and on brand. I connect marketing, sales, product and external partners so that everyone works towards the same goals.

What sets me apart is the mix of strategic thinking and hands-on execution: I’m comfortable in the boardroom discussing positioning and long-term brand equity, and just as comfortable managing the details of a campaign, event or go-to-market launch. I learn new industries quickly and have worked across B2C and B2B, corporate and scale-up environments.

Typical assignments I work on:

Freelance / interim (Senior) Marketing Manager / Brand Manager
Campaign & communications management (online/offline, 360°)
Go-to-market & product / service launches
Rebranding & (re)positioning projects
Partnerships & business development with a strong brand focus
Project management for marketing, events and activations

If you’re looking for someone who combines structure with storytelling, and makes sure plans are not just written but implemented, I’d be happy to help.

Languages

Dutch
Native or bilingual
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Waregem (up to 50km)

Holy-Marketing (Freelance)
Independent Senior Brand Manager
WINE AND SPIRITS
January 2021 - Today (5 years and 5 months)
Waregem, WV, Belgium
- Optimized Bavik Super Pils radio campaign achieving 30.8% better cost-
efficiency and 52% total recall while reducing budget by 14.7% in 2025.

- Restructured French market operations in 3 months, fixing digital tracking
infrastructure and building behavioral personas through A/B testing.

- Developed 'nine must-win battles' framework transforming Petrus, Bavik
and Demi de Mêlée from brand positioning to retail activation.

- Managed €500K marketing budgets across portfolio, balancing heritage
craft positioning with modern 360° digital and retail integration.

- Built comprehensive brand toolkits ensuring consistent execution across all
touch points, from packaging and POS to digital content and retail
activations.
Branding & Identity Strategic planning Consumer Insights Positioning strategy Digital communication
Bacardí
Trade Ambassador, Belgium & Luxembourg
January 2022 - June 2024 (2 years and 5 months)
- Increased customer engagement by 20% within 12 months through 307 tailored training sessions, enhancing brand loyalty and advocacy.

- Consulted on cluster-wide brand plans and NPD concepts, translating bartender insights into strategic activation calendars.

- Partnered cross-functionally with sales, marketing and category development teams to align advocacy programmes with commercial priorities across the Belux cluster.
Education Events Consulting Brand Activation Advocacy
Rémy Cointreau
Brand Manager & Brand Ambassador Hendrick' s Gin
WINE AND SPIRITS
February 2018 - February 2022 (4 years)
- Delivered 72% sales uplift and 2-3x rate of sale growth by translating global toolkit strategies into locally executed gift pack activations and menu placements across Belux key accounts.

- Contributed to global Hendrick's Neptunia launch, collaborating with PUMA
Creative Director to develop new SKU impacting international sales channels.

- Enhanced brand building efforts, achieving a 20% increase in consumer awareness within 12 months by creating a culture focused on engagement and storytelling.

- Drove omnichannel brand marketing execution across multiple geographies, coordinating supply chain, sales and agency partnerships to deliver consistent visibility at 75 activated on-trade accounts.

- Led agency partnerships across creative, media and PR, negotiating contracts and ensuring best practice execution aligned with brand strategy.
Product Launch 360° Communicatie Global Marketing Media Digital Marketing