About Ashedzi
Senior Transformation Consultant and Business Analyst with over 10 years' experience delivering CRM, PLM, ERP and digital transformation change across automotive, retail, manufacturing and financial services. My career began at EY within Big 4 Financial Services Advisory, and I have since worked across in-house and consulting environments on complex, multi-stakeholder transformation programmes.
My expertise spans digital transformation, enterprise platform transitions, Senior Stakeholder management, business analysis, vendor negotiation and organisational change management. I am experienced in both Agile and hybrid delivery environments, working across the full programme lifecycle from business case to adoption.
I have worked with global organisations including Aston Martin, JLR, McLaren and Bentley in automotive, and Aviva, M&G and Schroders in financial services. Engaging at C-suite level to align technology strategy with business objectives and drive measurable outcomes.
Open to Senior Business Analyst, Transformation Consultant and CRM Strategy roles (hybrid or remote).
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Harwoods GroupAutomotive Retail, Transformation ConsultantJuly 2024 - Today (1 year and 11 months)Reporting directly to the CEO and CTO, supporting operating model design, technology strategy and transformation across a multi-brand automotive retail group including Audi, JLR, Volvo, BYD, Bentley, McLaren and Aston Martin.• • Supporting CEO and CFO through organisational change and divestment-related operational restructuring.• • Shaping future-state operating roadmap across systems, governance and commercial alignment.• • Delivered £200k cost savings through supplier rationalisation and contract renegotiation.• • Led cross-functional process redesign to improve lead-to-order visibility and performance tracking.• • Advising senior leadership on scalability, operational continuity and system landscape evolution.• • Shaped and delivered the Salesforce (HOOT) strategy and roadmap, aligning technology improvements with business goals on Lead, opportunity and pipeline management.
- MHP Consulting UKSenior Transformation Consultant, Luxury Automotive and MobilityApril 2023 - June 2024 (1 year and 2 months)London, United KingdomAston Martin Lagonda - Global ERP, CRM & PLM Transformation• • Supported turnaround of a global multi-wave transformation programme spanning Siemens Teamcenter (PLM), Infor LN (ERP) and Salesforce Customer 360.• • Worked with CIO and Programme Sponsor to stabilise execution and embed system-led operating discipline across production, supplier and dealer networks.• • Aligned end-to-end processes across order intake, manufacturing coordination, production planning, fulfilment and aftersales operations.• • Supported operational readiness across 270 global dealers and 1,000 suppliers.• • Advised scalability, governance and adoption risk during execution phase.
- IndependentIndependent Commercial Strategy and Transformation ConsultantJanuary 2020 - March 2023 (3 years and 2 months)Delivered advisory and project-based transformation support to retail and e-commerce businesses navigating growth and operating model evolution.• • Advised start-ups and growth-stage businesses on Direct-to-Consumer (D2C) and B2B route-to market strategy, supporting commercial model design and scalability planning.• • Led operating process redesign to improve customer acquisition, fulfilment coordination and performance visibility.• • Delivered strategic roadmap and governance frameworks for founder-led organisations transitioning from informal processes to structured operating models.• • Project-managed seasonal collection launches and cross-functional initiatives, aligning marketing, supply chain and sales functions to drive measurable revenue growth (17% uplift achieved).
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Education
- • •Scaled Agile Framework (SAFe), Level 6 Agilist • •Salesforce Certified Administrator and Consultant • •BCS Agile Business Analysis • •CIMA• •Scaled Agile Framework (SAFe), Level 6 Agilist • •Salesforce Certified Administrator and Consultant • •BCS Agile Business Analysis • •CIMA
- BSc.The University of Birmingham2015BSc.