Asif Junaid

Architected and developed ZetaKit, a Marketing Analytics SDK, from the ground up with an emphasis on scalable architecture and unit-testable code. Implemented a Continuous Integration (CI) pipeline using xcodebuild CLI to automate unit testing and enforce minimum code coverage standards throughout the project. Achieved 91 % unit test coverage ZetaKit, added automated CI triggers to fail unit tests when coverage is below 85% Launched ZetaKit on time with 3 companies integrating it by mid of 2025. Added UI Tests for In App Message, used Xcode profiler to find performance improvements by removing extra work in main thread

Developed the core framework of the Chat SDK to enable real-time customer driver interactions, generating $3 million in annual savings for the company. Developed the Chat SDK-powered chatbot that automated 30% of all customer support queries successfully. Led multiple projects, mentoring junior Android and iOS developers, and collaborated closely with product managers to plan and execute biannual strategic initiatives. Enhanced application reliability and user experience in low-network conditions by implementing a robust caching system using GRDB. This improved success rate of opening Chat to 99% Developer auto retrying of Chat Messages to improve Message Sent succes rate from 97% to 99% Designed and implemented a mobile alerts and monitoring system for the SDK to proactively track performance and identify errors. Expanded expertise into backend development by learning Golang and

Developed a mobile solution for multiple clients in the Dubai real estate sector to streamline sales operations for their consultants. The application enabled users to manage customer data, track leads, and book properties online. Successfully migrated the backend infrastructure for a key client (DMCC) from a legacy Parse server to a modern, open-source solution.