Description

Pushed by a passion for stories and products that bring people together, I have worked my way around communities for Tech, Gaming, and Art. A big advocate for “doing what you love”, I gain a lot of satisfaction from being around and working with passionate people. This approach has led me to work for three indie games and a comic book artist in my free time in addition to my full-time jobs, leading me to sharpen my skills.

With respect to marketing, I excel at the following:

- Keeping my finger on the community’s pulse, knowing not only what their concerns are, but also why.

- Creating working relationships and being able to communicate effectively with every verticle of the team

- Being highly organised and able to give feedback in a way that relevant parties understand.

- Highly knowledgeable about marketing strategies, social media and social media best practices (Discord, Twitter, Facebook, Instagram, Reddit, Youtube)

-Knowledgeable about the various stakeholders in a team and how to maximize their potential.

-Experienced project manager for products from various industries and can be flexible and customise processes to fit various teams and work processes. Currently studying for a Scrum certification.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Darewise
Player Experience Manager
January 2020 - January 2021 (1 year)
Paris, France
A transversal role aimed at maximizing player satisfaction by mobilizing the diverse internal teams around players core needs. Devised CRM plans and defined timeframes to boost member retention & drive up new member acquisition. Identified influencers, created campaign documents, organized operations, marketing assets and logistics sheets to ensure the smooth running of influencer experience and program. Strategized, produced, copywrote and formed pipelines for social media posts, assets, Dev blogs, Dev Q&A and Game update videos. Devised the strategy, monitored KPIs, reported, communicated internally and followed up on budget for Discord (primary Community Management tool) and social media.
-Discord members increased 158% with user communication increase of 40%.
-Twitter grew by 17% with 425% increase in replies (relevant till October 2021). Supported with logistics, decision making and backup for social media strategies and marketing campaigns.
FREELANCER
Marketing & Social Media Consultant
January 2020 - Today (6 years and 5 months)
Paris, France
Consulted on all aspects of product marketing to maximize impact. Supported the Blue Noise Games by copywriting their website, PR kit, steam page & CRM content. Planned the social media strategy prior to the wishlist announcement on Steam for "Super Intern Story". Prepared the social media strategy (Instagram, Reddit & Discord) and formulated the business road map for Pierre Mortel.
Darewise
Community & Marketing Manager
March 2020 - October 2020 (7 months)
Paris, France
Worked with the Community Director to growsocial media presence and boost community engagement. Developed, updated and executed engagement strategies with the Community Director. Created, published and monitored content across social media. Documented and reported community sentiment to the production team. Devised community team processes, and projects and helped set community KPIs. Worked closely with every vertical of the game development team (QA, designers, Dev Ops) Community & Marketing Manager