About Digital
Hey,
I'm a curious creative, agile performance-driven Senior Marketer ACIM, with over 10 years’ of consumer-focused experience. Connecting brands with people & growing communities.
Implementing, activating, project managing, and developing; media strategies, disruptive end-to-end omnichannel ATL campaigns, multi-channel humanized content strategy, and acquisition growth strategy. Growing brands in an impactful way.
I've worked for Kopparberg UK, YO! Sushi, FUEL10K, and Biotiful Gut Health - developing and improving their digital capabilities to deliver success and smash KPI's. My career started in Social Media and has evolved into media planning and end-to-end omnichannel campaigns across digital (meta, Insta & tik tok), OOH, PR, TV & influencers.
Optimization is an obsession when campaigns go live, being agile with a hands-on approach enables strong results.
I love working collaboratively but also can hold my own autonomously.
I am a positive force coming with a solution, not problems. I get the job done - and pride myself on delivery.
Recently married, work to live (& go on holiday) & currently renovating a property! An early morning gym goer, am obsessed with my Italian Greyhound and passionate about keeping up to date with the marketing landscape...and the Kardashians!
Industries I am interested in; FMCG, Health & Wellness, Pet, Fitness - apparel and food.
Look forward to connecting and working together.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Biotiful Gut HealthSenior Digital Marketing ManagerMarch 2022 - Today (4 years and 3 months)London, UKKey Achievements• Brand Growth & Fame: +475% Community from Oct-20, +6% maintained ER from Jan-21-Present.• Brand Awareness +5% through optimized always-on media strategy.• Brand Consideration: +2.4% from omni-channel quarterly campaigns.• Always-on media results: +ROI delivering 33% increase in online sales• Utilizing content, saving 33% on CPM, increase CTR% & CVTR% vs owned content.• Nationwide OOH campaign delivering 88m impacts, +5% in RSV.• 81% intent to purchase through YouTube Brand Effectiveness study from 2020 Campaign.• SEM search improvement from 35+ to 7 through website & SEO optimizations.Key Achievements •
- Biotiful Gut HealthDigital Marketing ManagerSeptember 2020 - March 2022 (1 year and 6 months)London, UK
- PRESS Health foodsEcommerce ConsultantJune 2020 - August 2020 (2 months)• Managed & responsible for: acquisition, conversion & loyalty to drive repeat purchases through growth driving activation; subscription model, affiliate marketing, email, E-Comm, CRM & Digital Media Advertising.• Responsible for SEM, Social Media & Advertising content strategy.• Social Media Strategy to drive organic growth to ladder up to business objectives.• Merchandised and managed PRESS E-Commerce site using Shopify to drive ensure optimization to drive acquisition, conversion & increase average order value through analyzing weekly performance.• Managed external agency and two direct reports: Digital Marketing Executives.
Recommendations
Be the first to recommend Digital
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Professional Marketing Diploma, MarketingCIM | The Chartered Institute of Marketing2020Professional Marketing Diploma, Marketing
- Fashion Communication, MarketingNorthumbria University2013Fashion Communication, Marketing