About Ben
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French
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Experience
- CauliBoxLead DesignerENVIRONMENTALAugust 2022 - December 2024 (2 years and 4 months)London, United KingdomSeries A climate-tech startup supplying a QR-tracked, reusable-packaging system• Scaled Cauli app MAU 40X (300 to 12,000+ users) over 2.5yrs and enabled 0.5 M+ task completions by owning end-to-end product design across mobile, web, and kiosk UX.• Hired & led a product team (3 contractors, 2 interns, 1 full-time) to scale design capacity, supporting 3 parallel product tracks.• Ran 100+ user interviews & 40+ hrs of in-field observation to ensure close user involvement in app iterations.• Redesigned onboarding flow; raising completion rate from 52% to 83% through progressive disclosure.• Built a Figma design system based on Flutter that cut dev time by half; partnered daily with the front-end engineer.
- Reserve.ag & othersFreelance UX DesignerHOSPITALITYDecember 2024 - Today (1 year and 6 months)London, United KingdomDynamic-pricing reservations startup• Took MVP from vision to dev handover in 12 weeks for a restaurant booking webapp, mapping 100% of core flows and shipping 3 interactive prototypes that cut average task time 35% vs v0 mock-ups.• Ran 16 moderated usability tests, eliminating 60% of low-value features to preserve dev resources.• Delivered 4 other Upwork projects, all with 5-star reviews and 100% on-time/on-budget.
- ShirinokuCo-FounderOctober 2020 - March 2024 (3 years and 5 months)My bootstrapped B2C modular planter startup• Raised £140,000 on Kickstarter and shipped 5,000 units of our product, exited for 3X ARR.• Built our Shopify site that converted 7.4% of unique visitors (industry avg 2–3%).• Developed the physical product through 3D printing, designed the instructions & packaging used by 1000+ customers.
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Education
- Design Engineering MEngImperial College London2021- 1st Class Honours, Dean’s List Award (top 10%) - A 4-year integrated master’s combining creative human‑centred design, engineering fundamentals, and business-focused enterprise.