Description

Hi - I’m Bethan Phillimore, a Product Designer with 7+ years experience delivering seamless digital experiences for agencies, start ups and government.

My expertise lies in transforming complex business problems into simple, beautiful and intuitive solutions across web and mobile. I also have extensive knowledge of accessibility and hold my IAAP Certified Professional in Accessibility (CPACC) certification.

Over the past few years, I've worked for clients such as the Department for Transport, Office for National Statistics and Virgin Bank, as well as start ups and small businesses. My experience spans across the SaaS, Travel, Health, Government and Finance sectors.

More recently, I’ve partnered with founders, leading on product design and direction to launch digital products from 0-to-1. I enjoy collaborating closely with PMs, developers and stakeholders to deliver thoughtful, scalable solutions.

I’m always happy to chat about new projects so don’t hesitate to get in touch.

My toolkit

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CityLife
Lead Product Designer
TRAVEL AND TOURISM
January 2025 - Today (1 year and 5 months)
citylife.global is a SaaS platform offering curated travel guides for major cities worldwide.

• Shaped the product direction and information architecture from concept to launch
• Optimised designs for conversion and user retention
• Established the visual design and extensive design system to ensure a consistent experience
Design System User Experience Design User Interface Design Responsive design User Research
Nettle
Lead Product Designer
December 2024 - Today (1 year and 6 months)
studionettle.com is a design and development studio specialising in building custom products and brands from zero to launch.

• Collaborated closely with developer to launch high-quality, performance-focused products and websites
• Leveraged analytics tools Like Google Analytics and Hotjar to inform design decisions and drive measurable growth
• Guided clients from idea to launch through rapid design and iteration
User Experience Design Product design Google Analytics Responsive design Design System
Methods
Product Designer
April 2020 - November 2024 (4 years and 7 months)
Methods is a consultancy specialising in the digital transformation for the UK public sector. Outside of my role as a Product Designer on client work, I took on additional accessibility and mentorship responsibilities, including:
• Gave presentations to audiences of 70+ at the School of Code on accessibility
• Mentored six T-Level students (ages 16–18) on User Centred Design placements through leading workshops, design sprints and career development sessions