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Beth HorneBH

Beth Horne

UX Research Lead

€579/day
London, GB
8-15 years

Average response time: 1 hour

About Beth

I’m a senior UX (design) researcher with 9+ years of experience helping teams understand their users, test ideas quickly and build products that work in the real world. I’ve led research across a wide range of sectors including AI, healthcare, energy, developer platforms, and consumer tools. I always combine strategic insight with hands on delivery.

My work spans qualitative and quantitative methods: from in-depth interviews, usability testing and field studies, to survey design and behavioural analytics. I’m comfortable working independently or embedded within cross functional teams, and I know how to translate research into clear recommendations that shape product direction, strategy, and go-to-market planning.

Clients come to me when they want clarity: about what users need, where a product fits, or how to improve what they’ve already built. I bring curiosity, structure, and a collaborative mindset, and I work fast without compromising depth.

Let’s talk if you’re looking for thoughtful, high impact research that moves your product forward.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Google
    UX Researcher
    TECH
    March 2019 - December 2024 (5 years and 9 months)
    - Led end-to-end research initiatives to inform product design, strategy, and innovation across complex or high impact projects.

    - Defined research roadmaps in collaboration with cross functional teams, including product managers, designers, and engineers.

    - Designed and executed mixed method research (quantitative and qualitative), such as usability studies, ethnographic fieldwork, surveys, and A/B testing.

    - Synthesized insights into actionable recommendations, influencing product decisions at both strategic and tactical levels.

    - Mentored junior researchers and contribute to the growth of UX research best practices across teams.

    - Advocated for the user by grounding discussions in research backed evidence, helping to shape user centric product development.

    - Collaborated globally with internal teams to ensure research is inclusive, scalable, and sensitive to diverse user needs.

    - Communicated findings effectively through presentations, reports, and workshops tailored to stakeholders at all levels.
  • Bulb
    Senior UX Researcher
    ENERGY AND UTILITIES
    October 2017 - March 2019 (1 year and 5 months)
    - Established the UX research function (was the first hire) from the ground up, defining processes, tools, and standards tailored to an early-stage startup environment.

    - Planned and conducted user research across the product lifecycle — including interviews, surveys, usability testing, and field studies — to deeply understand user needs and pain points.

    - Partnered closely with founders, product managers, and designers to shape the product vision with user insights at the core.

    - Turned research findings into clear, actionable insights, influencing early product and business strategy in a rapidly evolving domain.

    - Built empathy for users across the organization by sharing insights through storytelling, reports, and informal workshops.

    - Operated independently and flexibly, balancing scrappy research approaches with rigor as needed to meet fast moving goals.

    - Laid the foundation for a scalable research practice, including participant recruitment methods, documentation templates, and knowledge sharing systems.

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Skill set

Categories

  • Other