About Botong
- Freelance marketing consultant working at the intersection of brand strategy, social media, content production, and campaign execution.
- I support consumer-facing brands — particularly in hospitality, retail, lifestyle, and cross-border contexts — with positioning, social media strategy, campaign planning, creative direction, and marketing materials that are both strategic and practical.
- My approach is structured and business-minded: understand the commercial problem, define the right angle, build a clear plan, and deliver work that can actually be used by the client’s team. I combine strategic thinking with hands-on execution, which is especially valuable for brands that need clarity, consistency, and stronger marketing performance.
English
Native or bilingual
Chinese
Native or bilingual
Remote only
Primarily works remotely
Experience
- Thamestone Limited,Marketing ExecutiveApril 2024 - Today (2 years and 2 months)London, UK• • Contributed to c. £8M in total team performance in 2025, supporting 1,200+ leads, c. 70% YoY growth and +17.4% campaign conversion improvement through continuous optimisation.• • Coordinated multi-stakeholder marketing and event projects from proposal through delivery, aligning objectives, timelines, budgets and responsibilities with developers, partners, venue suppliers and internal stakeholders.• • Planned and delivered 9 offline marketing events end to end, including goal setting, theme development, venue research, supplier negotiation, budget coordination, collateral production, on-site support, filming and post-event delivery.• • Owned detailed delivery planning across multiple concurrent workstreams, helping keep projects on brief, on time and to the expected standard within a small-team environment.• • Managed partner-facing coordination across proposal sign-off, budget allocation, event planning and venue sourcing, then supported smooth handover once commercial arrangements had been finalised.• • Tracked campaign and acquisition performance through ROI, cost per lead and conversion metrics, using insights to optimise execution and improve future delivery decisions.• • Established and executed co-marketing initiatives with leading UK property developers including Mount Anvil, Berkeley Group, Barratt Homes and Hill Group.• • Built paid video advertising from the ground up, covering strategy, creative direction, launch andoptimisation, and produced promotional film assets for campaign and brand use.• • Led projects involving working groups of up to 5 contributors and provided day-to-day guidance to interns, supporting workflow continuity and execution quality without formal line management.
- Atem Group Limited,Digital Marketing AssistantNovember 2022 - April 2024 (1 year and 5 months)London, UK• • Supported digital marketing execution across B2B and B2C projects for UK and international clients, contributing to channel delivery, stakeholder coordination and campaign support.• • Supported event-related content production across London, Amsterdam and Las Vegas, helping maintain brand consistency across markets and live activations.• • Acted as lead videographer on selected international activations, coordinating other videographers and managing on-site video-related execution.• • Oversaw shot planning, filming coordination and delivery for event-based content, working closely with marketing stakeholders to align coverage with campaign needs and event requirements.
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Education
- MA, MediaUniversity of Westminster2022MA, Media
- Bachelor of Business ManagementBeijing Information Science and Technology University2020Bachelor of Business Management